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As the Dallas Cowboys Cheerleaders became the focus of a hit Netflix show, the salon that styles them tapped into a starring role. Now, talent recruitment, staff retention, and client acquisition rates are off the charts.
Urban Betty's Chelle Neff reviews fellow salon owner Kati Whitledge's new book--From First Date to Forever: An Owner's Guide to Marketing like a Matchmaker.
Virtual consultations are a powerful way to connect with potential clients, provide expert advice, and attract more clients to your salon. By promoting them strategically across all channels, using interesting and relevant content, and providing social proof, you could soon have an influx of new clients.
