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Inspired by the success of its #30Days2Grow challenge, Phorest Salon Software designs a week-long retail competition, invites all salons to enter, and issues daily challenges to the participants. What happens to these salons' retail sales is beyond inspiring.
Salon Spa W's Going Global campaign incorporated a variety of digital and traditional marketing elements and had the whole salon buzzing about spring fashion and travel products. During the celebration, the salon ran a promotion on travel products, allowing clients to pick six and receive a free travel pouch which resulted in $2,600 in sales.
Broome Street Society created its own YouTube channel called BSSTV, and its most popular video to date is a blowout tutorial from owner Josie Sanchez. Throughout the video, she talks about retail items that are sold in the salon and offers helpful do-it-yourself tips.
From consolidating your data to delegating to your team, Salon Iris' Jeff Dickerson outlines five strategies for making your life as a salon owner easier.
In an effort to find a way to communicate the season’s hottest trends in cutting and coloring and freshest products, as well as share some tips and tricks, Gene Juarez Salons and Spas launched GJ Experts. Each issue shares more than 100 photos of work from Gene Juarez artists.
In an effort to educate everyone about the world of curls (the salon’s specialty), Ouidad Salon hired a PR company to reach out to local Instagram influencers who have at least 10,000 followers to come in for a complimentary color, deep treatment and curly cut service.
Glow Beauty Boutique partnered with Salon Cloud Plus to launch its own app to helpclients book anytime, anywhere.
Suretint's LaRu helps salon owners beautify their bottom line with an accurate, efficiently managed hair color departments that eliminates waste.
Every Friday, the team at RedBloom posts a picture with the #redbloomessentials hashtag, showcasing some of their favorite products or tools with a picture or Boomerang, frequently highlighting a seasonal product or promotion.
Owners Josie Sanchez and Andrea Hans of Broome Street Society wanted their website to work seamlessly with a branded salon app. Here's how they did it!
