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A few years ago, Lavish Salon owner Kristi Brehm took radical action when she eliminated her front desk entirely. The Webster, Texas-based owner found herself frustrated with the lack of interaction between her clients and front desk staff, but ...
In the July 2015, Salon Today is taking a close look at how some of the latest technologies--Apple Watches, selfie stations, and deskless reception areas--are shaping salon business and the client experience. To be prepared for the future though, salon owners should also have their finger on the pulse of developing technologies assessing how they may shape the future.
Bii Natural Salon in West Dundee, Illinois, ensures their business remains a top-ranked online search result by incorporating an SEO marketing plan into their content strategy. Bii’s beauty blog, updated bi-weekly at a minimum, uses Google ...
Think selfies are a passing fad? Well, consider some of these fun facts about selfies, and you might start thinking about how leveraging this behavior might boost your own beauty business:According to Phandroid.com, approximately 93 million ...
Nearly seven years ago, Kaite Lyn Christoffersen launched her sassy little salon concept in Grand Rapids, Michigan. Cheeky Strut is quirky, yet feminine, just the way Christoffersen wants clients to feel when they leave the salon. “Cheeky ...
Recently, I was watching a classic episode of Frasier, which first aired in 1995-1996, on Netflix. In it, Frasier was in a video store looking for a specific movie. Long story short, just as he was asking if the movie was in stock, a lady grabbed the movie. Yes, there was only one copy, of one movie, in one video store. It hit me. Wow, how far we have come. Or have we?
To see how far you’ve come, sometimes it’s necessary to look back and study your history. As we were putting the finishing touches on this year’s annual technology issue, I decided it would be a good personal exercise to dive into the SALON TODAY archives and look at our first technology issue.
Technology in the salon is no longer only a tool for managing day-to-day activities more smoothly—it is essential to seeing your business succeed and grow. From marketing to inventory, client retention and employee satisfaction, technology ...
Jeff Mason, president of STX Software, LLC, recently announced the release of the company’s much-anticipated cloud-based management and marketing platform. Named STX Beacon, the new platform is anchored by SalesForce, known in software and ...
At the International Salon Spa Expo (ISSE) in Long Beach, California, SALON TODAY took a spin around the show floor to see what was new with most of the salon software vendors that were exhibiting. Tag along with us and see what programs are ...
While salon and spa technology plays an important role in every aspect of the business, including appointment booking, management, marketing, customer service and even the actual services, keeping on top of the latest advancements is a ...
Nuts and Bolts Training, a leading provider of business education programs for cosmetology professionals, has completely rewritten its curriculum to recognize the changing needs of young people growing up in a multimedia world.The new ...
Click, click! We know your manicured fingertips are always snapping pics, so why not put those selfies and creative shots to good use? We’re fans of the power of storytelling, so you better believe we’re taking advantage of the new ...
How tech-savvy would you consider yourself and your salon or spa operation? Are you missing opportunities to increase the bottom line, because you’re behind the curve on the adoption of new technology.Don Tapscott is an expert on using ...
The 2014 SALON TODAY Software and Technology Guide for salon owners, managers and stylists.
Salon Today launched a groundbreaking new study that analyzes how today's salon owners and stylists leverage technology to grow their businesses. See the results.
Demandforce recently unveiled its newest features, designed to help small business, like salons and spas, stay connected with their customers.
