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When was the last time you entered a business and felt a sense of bliss and peace the moment you walked in the door? Michele Pelafas, a leading interior designer in the spa and salon industry for more than 20 years, says the modern definition of luxury encompasses much more than furniture and finishes.
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From Best Culture Shift to the Profitability Award, eight salons sweep up awards at Strategies' 2019 Team Based Pay Conference 2019.
As part of a plan to avoid waitressing while pursuing a career in Rock and Roll, Laura Boton enrolled in cosmetology school--a decision that led her down an entirely different and successful career path. Find out what makes this owner of three Chicago salons a strong leader who values freedom, flexibility and fun.
Instead of releasing an entire seasonal collection, Gene Juarez roles out one new trend at a time, strategically sharing behind-the-scenes images, fun videos and plenty of information on how each trend was created through multiple communication vehicles.
Eurisko's Leon Alexander points out the benefits salons and stylists have when it comes to retail sales, and shows them how to stay strong in an ever increasing e-commerce world.
When Twiggs Salon brought in Color Wow, Owner Shauna Raisch invites in guest artists, the team prepares six models and they plan a special event for local social media influencers.
Beauty By Imagination will officially launch its new corporate branding in October 2019.
In our new Profiles in Leadership series, SALON TODAY gets up close and personal with the on-the-rise salon owner Chad Cantu, co-owner of Colorado's Chad+Co.
The salon offers a prize of the BFF Blowout, a service for two, to the guest who gets the most likes for their #GetWhipped pic.
Salon Rootz does grant its clients free Wifi, but It cleverly makes them logon through a Wireless Access Point which has them sign into the salon on Facebook. When they sign on, many leave a nice marketing plug about the salon that the client's social media friends see.
