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Market-leading salon owners, Daniel Mason-Jones and Gayle Fulbright, help you prepare now by sharing their most successful campaigns for attracting prime clients—the ones who will reward your business with their loyalty and higher average tickets. And, some of these marketing strategies are as simple as ‘set it and forget it.’ Sponsored by Phorest Software.
When a busy salon owner taps into the value of having a virtual assistant, she helps fellow salon owners delegate important tasks by launching Spark Pro Global, an agency of virtual assistants who cater to the professional beauty industry.
Honoring its team and its loyal client community, Coterie Salon and Spa celebrated its 30 years of passion, purpose and people.
Each year, Oribe turns its holiday gift sets into works of art and 2025’s “Golden Threads” collaboration with Finnish artist Kustaa Saksi is no exception. Inspired by mythology and master craftsmanship, the limited-edition collection blends luxury with meaning, transforming salon retail into an elevated client experience. See how Flaunt Hair Salon brings the collection to life with immersive displays, team engagement, and record-breaking holiday sales.
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Want to know if your business is built to last? Vagaro's Business Health Check gives you a personalized score and clear recommendations to strengthen your salon business. Think of it like a wellness checkup—only this time, your business is the patient.
Graeber & Company in Boise, Idaho, naps the top spot, while 23 other salons are showcased in the national salon design competition.
Owner Reagan Baker creates a whimsical salon that blends old-world charm with modern flair in the heart of Soho. She takes delight in the fact that her clients often discover new aspects of her salon design during subsequent visits.
Limited-edition products like summer hair care kits or holiday skincare bundles create excitement, solve seasonal needs, and drive repeat visits. Now let’s explore why salons thrive when they think seasonally.
