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Color can energize and color can soothe, it can set a playful tone or a serious one. This year's Salons of the Year master the use of color to envelop clients in their culture and bring them along on an experiential journey.
This PPE resource list for salons and stylists includes masks, capes, dividers, gloves, partitions, air purifiers, cleansers, and MORE. Visit the brand sites by clicking through to the brand names in this article to see more options to create a safe and healthy working environment during COVID-19.
Whether you're salon remains closed or you are open to limited capacity, clients are still seeking social connection and they love getting it from their favorite professionals at their salons. Blogger Samantha Georgson offers three ideas for connecting with your clients through Facebook groups.
Pravana's promise is: "To empower stylists by providing them with superior products, unprecedented and unmatched in value,that will enhance their businesses and lives." When thinking about how it can live by these words during the COVID-19 crisis and help stylists, Pravana came up with it's newest initiative, the Stylist Transform and Empowerment Program (STEP Up).
The survey finds consumers are pickier when it comes to finding a hairdresser or barber than a doctor. Findings also indicate consumers are more likely to be loyal to a particular employee than the overall business.
Henkel North America’s Beauty Care Hair Professional brands have teamed up with a service provider and launched a comprehensive initiative to showcase their dedicated support to the hairstylist community with an e-commerce affiliate program
Join the Socialathon this Sunday. Hear about it from Villa in this recent video interview.
With its playful style and design surprises around the corner, Andreas Hogue Salon in Vernon Hills, Illinois, captures the 2020 Salon of the Year Grand-Prize title and the cover of the May/June issue of SALON TODAY.
The most effective ways to retain your current clients and acquire new ones--during a crisis or otherwise--is to make them feel invested in your brand. Ray Clopton, CEO of Wilbur, shows you how.
