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Concerned about how a slowdown could impact your salon? This Vagaro guide shares practical tips to help you maintain steady revenue, strengthen client relationships, and adapt your business model to thrive, even when the economy shifts.
Every salon aims to be a sanctuary of relaxation and transformation, yet many fall short in ways that may not be immediately visible. Enter the secret shopper—a discreet observer with a keen eye for detail, entrusted with the mission of revealing the untold truths behind salon doors. From the subtleties of professional conduct to the nuances of ambiance, explore common pitfalls and actionable insights that empower salon owners, managers, and staff to elevate their standards and performance.
Sponsored by Aura
Building your salon business is not just about driving new visits, it's also about retaining existing clients, as those repeat clients keep your business alive. What are the key metrics, and how do you measure? And most importantly, how can you improve?
Sponsored by Phorest
In times of economic instability, salon clients may change their spending habits, prioritizing essential services over luxury experiences, making it essential for beauty professionals to adapt. By implementing effective strategies and embracing innovative solutions, you can do more than survive by positioning your business to thrive long-term. In this comprehensive guide, explore practical ways to navigate through challenging times and maintain a successful business.
Sponsored by Aura
Content shouldn’t be the thing that holds your career back, it should propel you forward.
Sponsored by Harper Ellis Hair Co
Unlock the secrets to your salon’s marketing success with a deep dive into key performance indicators (KPIs). Discover how understanding these powerful metrics can elevate your brand recognition, deepen client engagement, and boost revenue. With practical insights and actionable strategies, this guide empowers you to transform your salon marketing efforts, stay ahead of the competition, and resonate with your target audience.
Sponsored by Aura
This salon marketing guide breaks down exactly how to get found online, fill your calendar, and keep clients coming back. From social posts to text campaigns, it's your cheat sheet for marketing that actually works.
Streamline your business operations with the right practice management tool. Discover where to find the top-rated software designed for the demands of med spas.
Sponsored by PatientNow
Preceding the Data-Driven Salon Summit in Scottsdale, Arizona, next month, Salon Cadence offers two workshops that help salon owners scale their businesses.
Many salons are exploring wellness services, such as head and hand massages, hot towels, and even aromatherapy treatments. At Aveda’s lifestyle salon and spa, for instance, clients can enjoy free Ayurvedic consultations during their haircut, making the experience both luxurious and therapeutic.
Networking is crucial for growth in the beauty business, but it can feel overwhelming to know where to start. This beginner’s guide offers tips on making genuine, mutually beneficial connections. From crafting an effective elevator pitch to finding networking opportunities locally and online, Vagaro experts show you how to take your business to the next level.
In the second conversation in the Innergize Leadership Huddle series, Zenoti CEO Sudheer Koneru discusses how different roles in the salon—owners, managers, CFOs and the front desk—are using AI to better manage their businesses and coach employees. Then he reveals big plans for a Shark Tank-style competition at Zenoti’s Innergize conference.
Sponsored by Zenoti
Fresha sat down with Shawanda, owner of Sew Brooklyn, to find out more about why she opened her salon and how she’s been using Fresha to grow her business into what it is.
It's common to feel overwhelmed in the pursuit of success, but acknowledging it is only the beginning. Achieving balance becomes imperative as success brings forth busier schedules and increased demands. That is why DaySmart Salon is sharing three essential strategies, from identifying burnout to cultivating a supportive culture relevant to anyone striving to navigate daily challenges easily. Are you ready to uncover more?
Nestled away in Astoria, New York, is Art Room Hair Spa, a salon that specializes in curly haircuts. Owned by Sandra Stankovic and first opened in 2017, it’s filled with plants.
The beauty and wellness industry is always evolving and is influenced by so many different things. If you want to cut through the noise, and get ahead of incoming trends in the industry, Fresha can help.
If you aren’t selling gift cards, you could be leaving one of your salon’s biggest growth opportunities on the table.
