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Kline's analysis of product and service sales reveals product sales were strong through the shutdown and after reopening, while certain professional beauty services are stronger than others as clients come back to salons.
Many salons have struggled to survive through COVID-19 closures. As they reopen under new guidelines, salon owners and staff are finding smart ways to adapt and grow their business through access to valuable offers on products and services.
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Raising prices and the additional cost of PPE have been on owners' minds since the pandemic, so we designed the third day of the Data-Driven Salon Experience to focus on pricing and profits. Don't miss these sessions!
Daring their community to be fabulous, Salon Jaylee gives viewers an inside look at their salon with this 30-second commercial, which earned a 2020 STAMP.
With a calendar full of Instagram Lives and the new hashtag #AmplifyDiverseHair, the Wella family of brands is inviting the professional beauty community to help drive change.
Opening PlatinumBlack in November 2019, Michael Haase was still building his team when COVID-19 caused a six-month shutdown and three-fourths of his team left. Find out how this resilient owner is focused on rebuilding his Los Angeles business.
From an eye-opening panel on staff recruitment and retention to examining the seven steps of the client journey, Day Two of the Data-Driven Salon Experience helps you strengthen your business today and prepare for the future.
To engage and educate clients during the shutdown, the owners of Salon Rootz launched their own talk show through social media, earning the salon a STAMP 2020 award.
Pre-COVID, most salon leaders and stylists probably felt like they had the basics of client recruitment and retention covered. The salon experience was relaxed, comfortable. Why would a guest go anywhere else for cut, color or style?
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Ensuring that returned empties are given another life.
