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Each year, regional magazines in cities across the country assemble a "Best Of" issue where residents vote for their favorite establishments. Knowing this is an excellent strategy for exposing their brand to potential new clients, the owners of RedBloom designed a marketing program to encourage their clientele to vote. Check out this winning idea that captured a 2020 STAMP award.
This integrated hardware and software solution now allows salons to book and confirm appointments, manage inventory, check out customers and accept payments in one place.
With mixed emotions, California salon owners speak out on how their state's latest shutdown mandate is impacting their businesses at the busiest time of the year.
Connected took us on a journey around the world debuting new collections, international showcases and creative editorial.
After implementing Freestyle Systems into her new salon design, Lei Cicero uses it as a selling point when recruiting new team members.
A new book teaches salon professionals how to maintain good business records with customized accounting ledgers and guidance.
The content is available for viewing On Demand from December 4th – January 4th.
Because of the increased risk of infections in closed environments, clean air is an important consideration for businesses. So, allow us to introduce you to AiroDoctor, a compact and powerful air purifier and sterilizer that could benefit salons.
As SAAB Salon Spa turned thirty, it wanted to remind its community of their longevity, so they designed a STAMP-winning marketing campaign.
When Penzone Salons + Spas reopened after the mandatory shutdown, Owners Chuck and Debbie Penzone took the opportunity to post themselves in masks with their Penzone Strong T-shirts, and captured one of our STAMP 202 awards
From a new convergence between healthcare and wellness to a much bigger focus on nature, immunity and “home wellness” to wellness expanding its boundaries to once-taboo issues like sex, money and death
In this unusual year, it can be tricky motivating mature guests to return to the salon. As part of our Burning Questions series, we asked Lauren Gartland and Lori Davis of Inspiring Champions how to reconnect with those clients and get the word out.
As salons reopen and reforecast their goals, client acquisition and retention are essential areas to watch. For SALON TODAY’s Burning Questions series, Steve Gomez of Steven Gomez Business Coaching explains how this metric can make or break financial growth.
As the “new normal” we’re in is indefinite, salons need to find creative ways to engage clients and keep them coming back to the chair. Here, Monica Hickey with The Evoke Agency supplies clever content thought starters for your business.
In SALON TODAY's Burning Questions series, Salon Cadence’s Ronit Enos offers advice to owners regarding what actions to take when vetting a potential business coach.
As part of SALON TODAY’s Burning Questions series, Jill Krahn with Salon Professional Education Company offers a strategic key to retaining stylists and their clients.
Client needs look a little different these days. In order to keep their attention, Deb Hunt of Salon Spa Business Solutions walks you through safe salon and engagement strategies.
