ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
by Stacey Soble
Announcing the 2016 STAMP Honorees
SALON TODAY announces the 2016 honorees for STAMP, the Salon Today Annual Marketing Program. The marketing and promotion competition honors ideas in 22 competition categories covering traditional marketing, digital marketing, campaigns and branding.
August 31, 2016
4 min to read
When it comes to marketing, it’s not challenging to come up with an idea. Coming up with an idea that attracts the attention of your target market and propels them to take the desired action is another matter.
Grown out of one of the most popular Salon Today 200 categories, STAMP (Salon Today’s Annual Marketing Program) is a competition that offers up a bonanza of great marketing and promotion ideas that have already been tested in the salon environment and have proven their success. In show-and-tell style, STAMP honorees divulge the details on how they designed and executed their bright ideas, as well as share their outcomes.
Offered up in the spirit of beauty entrepreneurship, these marketing examples are ready for you to put your own stamp on them—as long as you’re willing to do your part and share your success with STAMP next year. Click on each link to read about the individual STAMP honoree.
TRADITONAL MARKETING AND PROMOTION IDEAS
Print Ad
“Put Your Best Face Forward”
Interlocks Salon & Spa
Newburyport, MA
Owned by Ginny Eramo
“Shhhhh…..”
Blo
Raleigh, NC
Owned by: Bryan Nunes
Salon Magazine
“American Beauty”
Gene Juarez Salons & Spas
Seattle, WA
Owned by: Evergreen Pacific Partners
Direct Mail Piece
“Homemade Apple Pie”
Progressions Salon Spa Store
Rockville, MD
Owned by: Cindy Feldman
DIGITAL
Website
Juut.com
Juut Salon Spa
Wayzata, MN
Owned by: David Wagner
Sdssalon.com
Salon Del Sol
Richmond, VA
Owned by: Bob Latham
Virtuevegansalon.com
Virtue Salon
Columbus, OH
Owned by: Melanie Guzzo
Social Media Campaign
“Love Your Selfie”
Urban Betty
Austin, TX
Owned by: Chelle Neff
“Spatacular Voting Tab”
Ginger Bay Salon & Spa
St. Louis, MO
Owned by: Laura Ortmann
Social Media Videos
“Voila!”
Salon Gatto
Hoboken, NY
Owned by: Christine Gatto
“Virtual Makeovers”
Avanti Salon
Boston, MA
Owned by: Stephen Iacobacci
Email Newsletters
“The Fringe”
DiPietro Todd Salons
San Francisco, CA
Owned by: Andrew and Kim Todd
Beauty Blogs
“True Beauty Blog”
The Charles Penzone Salons
Powell, OH
Owned by: Debra and Charles Penzone
“Video Tutorials”
RedBloom Salon
Calgary, Alberta
Owned by: Troy Winget and Jodi Ohama
Single Creative Social Media Post
“Pick A Team”
Salon Art-Tiff
Ephrata, PA
Owned by: Sue Burkholder
CAMPAIGNS
Guerilla Marketing Campaigns
“Cold Calling”
Salon Rootz
Medina OH
Owned by: Jen Tryon and Sheila Barco
"Windows with Humor"
The Black Cat Salon
Kailua, HI
Owned by: Jentry Petzold
“Food Truck Nights”
Salon Art-Tiff
Ephrata, PA
Owned by: Sue Burkholder
Best Incorporation of a National Campaign
“The Art of Hair”
Interlocks Salon & Spa
Newburyport, MA
Owned by: Ginny Eramo
“Product Launch Party”
Salon Roux
Paso Robles, CA
Owned by: Jacque Leonard
Overall Coordinated Campaign
“Pretty Little Perks”
The Charles Penzone Salons
Powell, OH
Owned by: Debra and Charles Penzone
Philanthropic Campaign
“Trashion Show”
Gordon Salons
Highland Park, IL
Owned by: Tony and Pam Gordon
“ZooDo”
Salon Spa W
Des Moines, IA
Owned by: China Wong
“Keep Indianapolis Beautiful”
Tyler Mason
Indianapolis, IN
Owned by: Tammy Baker
Co-Branded Campaigns
“Dry Styling Events”
Mango Salon
Richmond, VA
Owned by: Pat and Bobbi Heaney
“Cut Loose”
Philip Johnson Salon Spa
St. Louis, MO
Owned by: Philip Shipman
Multi-Location Campaign
“Teen by Zano”
Zano Salons & Day Spas
Naperville, IL
Owned by: Denise Provenzano
BRANDED SALON MATERIALS
Service Menu
“Indulge”
Salon Rootz
Medina, OH
Owned by: Jen Tryon and Sheila Barco
Branding Strategy
“Simple and Classic”
Paris Parker
Hammond, LA
Owned by: The Neill Corporation
“Share A Coke”
Red 7 Salon
Chicago, IL
Owned by: David Kafer and Jason Hall
Mission Statement
“Guardians of Culture”
Gene Juarez
Bellevue, WA
Owned by: Evergreen Pacific Partners
Business Cards
“Support My Education”
Nurtur Aveda Institutes
With locations in Columbus, OH; Chapel Hill, NC; and Los Angeles, CA
Owned by: Patrick Thompson
Employment Recruitment Materials
Headlines The Salon
Encinitas, CA
Owned by: Gayle Fulbright and David Linde
Indira Aveda Lifestyle Salon Spa
Chicago, IL
Owned by: Tracey and Mike Nass
Z Studio
Tulsa, OK
Owned by: Beau Barbee and Drew Anderseen
Client Recruitment Cards
“VIP”
Paris Parker
Hammond, LA
Owned by: The Neill Corporation
“A Beautiful Friendship”
Gene Juarez Salons & Spas
Bellevue, WA
Owned by: Evergreen Pacific Partners
In-Salon Marketing
“Digital Mirror Talkers”
Ginger Bay Salon & Spa
St. Louis, MO
Owned by: Laura Ortmann
“Spring Is In The Hair”
Headlines the Salon
Encinitas, CA
Owned by: Gayle Fulbright and David Linde
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