Homemade Apple Pie
Progressions Salon Spa Store
Rockville, Maryland
Owner:
Cindy Feldman

Progressions worked with the Imaginal Marketing Group to welcome new neighbors and potential clients into the neighborhood with gift-card mailers. The cards offer a $20 gift card that can be used with any service, and Progressions partnered with a local direct-mail company to get address lists of new homebuyers and mailed the cards in branded envelopes.

“Consider it our version of homemade apple pie,” the card reads.

For reprint and licensing requests for this article, Click here.