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STAMP 2016: The Charles Penzone Salon Blog

True Beauty BlogThe Charles Penzone SalonsPowell, OhioOwners: Debra and Charles PenzoneThe marketing team at Charles Penzone plans blog posts in four different categories: trends, inspiration, how-tos and news. All blog content is leveraged via ...

Stacey Soble
Stacey SobleDirector of Brand Content Strategy
Read Stacey's Posts
September 6, 2016
STAMP 2016: The Charles Penzone Salon Blog

 

1 min to read


True Beauty Blog
The Charles Penzone Salons
Powell, Ohio
Owners: Debra and Charles Penzone

The marketing team at Charles Penzone plans blog posts in four different categories: trends, inspiration, how-tos and news. All blog content is leveraged via the salon’s social channels—Facebook, Instagram and Pinterest—and drives traffic back to the website. In April 2016, the salon launched Davines’ Your Hair Assistant Line and introduced the products to guests through the blog, “New Rules of the Blow-Dry.”

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“The blog had more than 1,198 page views the first week, and within the first month, it helped us realize an added $20,000 of incremental retail sales,” Debra Penzone says.

CLICK HERE to read the blog!

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