Salon Today
MenuMENU
SearchSEARCH

STAMP 2016: Red 7's Branding Strategy

Red 7's branding strategy picks up a STAMP 2016 award.

Stacey Soble
Stacey SobleDirector of Brand Content Strategy
Read Stacey's Posts
September 7, 2016
STAMP 2016: Red 7's Branding Strategy

 

1 min to read


Share a Coke
Red 7 Salon
Chicago
Owners: David Kafer and Jason Hall

Hall wants Red 7’s clients to feel emotionally connected to the salon and think it is fun, colorful, creative and cutting edge. This year, the salon branded client giveaways, including beer cozies, pens, Rice Krispie treats and bottles of Coca Cola.

Ad Loading...

“The Share A Coke idea came when I purchased a coke from a convenience store and it had the name ‘Cynthia’ on it, and I thought, how fun would it be if it read ‘Red 7 Salon,” Hall says. “It cost about $3.75 a bottle, and we did it to celebrate our 14th anniversary.”

More In The Know

A man cuts a man's hair
In The Know|Articles|Aug 6, 2026

In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.

Volunteers at HairToStay Does the Bay
In The Know|Articles|Jul 30, 2026

Take the Plunge with HairToSay Does the Bay

In October, volunteers plan to walk and take the plunge during at the annual event, HairToStay Does the Bay. Find out how you can participate and support the organization that grants subsidies to cancer patients so they can receive cold cap treatments to save their hair during chemotherapy.

Ad Loading...
Headshot of Sheue Pella
In The Know|Articles|Jul 28, 2026

The Invisible Work of a Rebrand

In this rare essay, the president of a haircare brand takes us behind-the-scenes into a world we never see when we pick up a product off the shelves--the arduous, thought-probing, second-guessing journey of rebranding a legacy product line. Not only is her reflection fascinating, but it is also incredibly useful for any salon owner or manufacturer contemplating their own brand.

Ad Loading...