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SEARCHMango Slalon picks up a STAMP 2016 award for its "Dry Styling Events" that are held at and co-branded with Sephora.
Dry Styling Events
Mango Salon
Richmond, Virginia
Owners: Pat and Bobbi Heaney
Partnering with Sephora and Bumble & Bumble, Mango hosts Dry Styling Events once a month at Sephora.
“Two or three of our designers attend each event, offering advice on haircare and product recommendations while they demonstrate dry-styling techniques,” says marketing director Lynsey Glasco. “Because our relationship is so strong, the events are always held on busy Saturday afternoons or during a closed-door private event for Sephora’s most elite guests.”
Sephora promotes the events each month to its in-house e-mail lists, which gives the salon exposure to beauty-obsessed customers who become potential new guests.
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