How Salons are Using Technology to Help Improve Customer Retention
Modern tools provide practical customer retention features. Discover which software platform can help increase your return rate.
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SEARCHMENUSEARCHModern tools provide practical customer retention features. Discover which software platform can help increase your return rate.
When Christy Vowers purchased Rowdy Hair in Phoenix, Arizona, Sabrina Porter was already the manager. Vowers had been working in the salon for three years and observed Porter in action, and says Porter's the reason she decided to re-enter the world salon ownership.
Maddie Zirkle started her career on the hospitality desk of Root Salon at the tender age of 15. Now, Salon Director, Zirkle makes clients and team members feel both seen and heard, and Owner Kate Gnaghey says she is "pure gold."
Having grown professionally at Hollywood Hair since graduating from cosmetology school, General Manager Jen Akers shifted from behind the chair, discovering her passion for management. Today, she is instrumental in the business's daily operations and is credited with playing a key role in helping the salon expand into a second and a third location.
With more than 17 years of dedication and experience at Savvy Salon and Day Spa, Darlene Odom has been a trusted presence behind the salon's continued success. Here's why salon owners Pat Helmandollar and Lauren Springer call her both the right and left hand of the business.
SALON TODAY reached out to the industry’s leading business consultants and invited them to weigh in on what’s top-of-mind for today’s salon leaders. Take a read through this compilation of solid advice on a variety of topics, each designed to give you the managerial tools you need to tweak your business and make 2026 your best year yet.
In this Meet the Manager profile, we learn about Diane Palumbo, General Manager of Ohana Salon in Scottsdale, AZ, and owner Chandra Chriswisser’s trusted right hand.
Want to know if your business is built to last? Vagaro's Business Health Check gives you a personalized score and clear recommendations to strengthen your salon business. Think of it like a wellness checkup—only this time, your business is the patient.
Limited-edition products like summer hair care kits or holiday skincare bundles create excitement, solve seasonal needs, and drive repeat visits. Now let’s explore why salons thrive when they think seasonally.
Meet Aquino, who has led the team at Apotheca Salon & Barbershop with the utmost integrity since 2021, and who owner, Steffan Bentley, appreciates for their unwavering support through tough situations.
It takes a lot of trust to leave a manager behind to run the ship while you relocate 1,500 miles away to open a new salon, but that's exactly what the owners of Zinke Hair Studio did. And, General Manager Nicole Ellerhorst didn't let them down. Meet this amazing manager.
General Manager and CFO Hallie Spurlin leaned into leadership, even when it was uncomfortable, and now serves as a mentor, coach, and confidante to nearly 100 employees at Urban Betty. Find out why her emotional intelligence, paired with her operational brain, is the engine behind much of Urban Betty's continued success.
Having been at Thompson and Co. Salon Parlor for nine of its 10 years in business, Manager Lauren Marck has been instrumental in helping Owners Kayla and Bobby Thompson expand and launch a barbering concept. Her background in communications and marketing helped shape the brand's identitiy.
Before a progressive cocktail party of three of Nashville's leading salons on November 2, Data-Driven Salon Tour will help owners and managers grow their businesses, their teams and their clientele to the next level. Don't miss out!
Running a profitable salon doesn’t have to feel overwhelming. This ebook gives you the strategies to take control of your pricing, understand your costs, and unlock growth with confidence. Discover how parts + labor pricing can help you transform chaos into clarity.
Sponsored by SalonScale
In the salon and spa world, creating a standout client experience isn’t just a nice-to-have—it’s what turns first-time visitors into loyal, long-term clients. It’s about the entire journey clients take with you from the moment they book to how they feel walking out the door.
Once too intimidated to approach the salon's table at a career fair, Juan Mercado-Martini has grown into a six-figure stylist who manages Salon Blond's schedules, grows its client retention through exceptional service and oversees the business' social media presence to grow the brand.