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A new leadership team headed by industry veteran Scott Missad has taken the reins at Beauty Quest Group (BQG), with plans to revitalize the company’s heritage hair care brands -- Rusk, Aquage, and One n’ Only.
On April 21, Van Council charted new territory in the salon industry as he became one of the first owners to reopen his business during the pandemic. After five weeks of forced closure, he opened his eight Van Michael salons at 50-percent capacity with many new safety protocols in place.
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When Mark DeBolt and Ryan Trygstad opened their new Manhattan salon this spring, they hadn't factored in a pandemic. They wisely used the time when they couldn't open to alter their salon design to adapt to new protocols, build their communication strategy and grow their culture with their new team.
Throughout the salon shutdown, Gene Juarez Salons and Spas kept clients appraised of their reopening plans, gave them a look at the protocols in place and encouraged them to send team members love notes. Their communication campaign wins a STAMP 2020 award for COVID-19 Client Communications
To thank sponsors for raising money for the Children's National Hospital, Progressions Salon Spa Store designs a print ad featuring a rainbow that integrates all the sponsor names in the design. This winning idea captures a STAMP 2020 award.
Intercoiffure Canada America reinvents its live Fall Atelier into the 2020 Fall Gathering, continuing to deliver premium artistic education but now opening it up to all beauty professionals.
With a video plea to the community to flatten the curve, a flurry of digital communications and promotions, a new e-commerce site and a unifying rainbow window display, Interlocks captures an honor in our 2020 STAMP for COVID-19 Client Communications.
Throughout the shutdown and beyond, PENZONE Salons + Spas kept their clients engaged through a series of email newsletters, blogs, social posts, and virtual beauty education sessions. They even united their community with the #PenzoneStrong brand. Their COVID-19 Client Communication takes a STAMP award in our 2020 competition.
With the slogan "The New Normal in Caring For You," a well-rounded marketing campaign helps clients prepare for the new services at Karen Allen Salon + Spa. Including a informational video, this campaign captures a STAMP 2020 honor from SALON TODAY.
