SALON TODAY 200 2022: Focusing on Recovery and Rebuilding
2020 was a roller coaster for all businesses, especially salons, spas and barbershops, and 2021 has been a year to recover and rebuild. The SALON TODAY 200, which honors salon success and best practices, typically would be examining sales for the calendar year 2020 for this year’s competition. But that’s not practical, considering many were shut down for weeks or months at a time because of the pandemic.
So, this year we are pivoting the competition to make it a bit easier to enter and we’ll strive to capture the successful salons who survived, strengthened their businesses and their teams, and rebuilt in 2021 to poise themselves for growth in 2022. For that reason, our essays this year will focus on Recovery and Rebuilding.
That means we’re continuing to table our best practice categories for this year. No worries, though, we’re still going to capture the great data and business-building ideas for which the ST200 has become famous.
We also will only be allowing submissions through our online portal, because we’re all still working remotely.
DEADLINE is Sunday, October 31, 2021!