ST200 2021: Focusing on Success and Survival Strategies
2020 has been a wild ride for most businesses, but especially salons, spas and barbershops. The SALON TODAY 200, which honors salon business success and best practices, typically would be examining sales for 2019 in this year’s competition. But we simply can’t ignore what’s been happening in 2020.
So this year, we are pivoting the competition a bit to make it easier to enter (hasn't your year been hard enough?) and easier to judge, and we'll strive to capture the successes salons have accomplished despite a pandemic and mandated salon closures. For that reason, we will be focusing on "Success" in 2019 and "Survival Strategies" for 2020.
That means we're tabling our other best practice categories for this year, and the 2021 application will have only two short essays. No worries though, we're still going to capture the great data and business building ideas for which the ST200 has become famous for.
The other change is we will only be allowing submissions through our online portal—one, because it simplifies things on our end, but also our offices still haven’t reopened after the pandemic shutdown. Responding to salon owner request, we are though including a PDF copy of the application below that you can study it before you start your digital application experience.
Extended deadline is midnight (PST) on Sunday, November 8!