2024 SALON TODAY 200: Growth, Part Two

In a continuation of Growth, Part One, we celebrate the salons and spas that have mastered a number of best practices to fuel sales growth, which propels the overall trajectory for the business. The 2024 SALON TODAY 200 grew at a rate of 18.16% in gross sales between 2022 and 2023.

LUNA SALON
Tallahassee, FL
thelunasalon.com
Lindsey and Todd Bullock
2021 Sales: $957,000
2022 Sales: $1,249,000
GROWTH: 30.51%
SQUARE FEET: 1400     
TOTAL EMPLOYEES: 11
BEST-SELLING RETAIL: L'Oréal, Kerastase 
COLOR: L'Oréal, Redken 
TECH SUPPORT: Meevo, Quickbooks, Vish
“Our comprehensive [assistant] training not only elevates their skills but also aligns them with the salon’s unique aesthetic and guest expectations. Consequently, our salon experienced a noticeable improvement in service quality, creating a positive ripple effect on guest satisfaction and retention.”

LUSCIOUS & CO
Shelton, CT
Lusciousandco.com
Liz and Jess Arrindell
2021 Sales: $1,453,000
2022 Sales: $1,901,000
GROWTH: 30.83%
SQUARE FEET: 2700, 1100
TOTAL EMPLOYEES: 34
BEST-SELLING RETAIL: Kevin.Murphy, Great Lengths, Neuma
COLOR: Kevin.Murphy, ELEVEN 
TECH SUPPORT: Vagaro, Mya, Tippy, Vish
ASSOCIATIONS: 2 to 10 
“We focused on creating a supportive, collaborative environment where our team felt empowered to excel. Investing in their training, well-being, and professional development led to a more motivated, engaged, and skilled workforce, ultimately elevating our service quality.”

THE MAE SALON & SPA
Indianapolis, IN
themaesalon.com
Korie Lance
2021 Sales: $962,000
2022 Sales: $1,261,000
GROWTH: 31.08%
SQUARE FEET: 3,100     
TOTAL EMPLOYEES: 27
BEST-SELLING RETAIL: Kerastase, Oribe, Redken
COLOR: Matrix, Redken, L'Oréal 
SKINCARE: PCA, Ambre
NAIL CARE: OPI  
TECH SUPPORT: Envision, Vish, Text Request 
ASSOCIATIONS: SSBC
“Every piece of our Mae experience tells a story and has a purpose, from the paint color on the walls to our custom-made fonts on all our branding and our logo. It tells a story not just to our client, but to our future team members. People want to be a part of our story.”

MAKING WAVES HAIR SALON
Altoona, PA
Amy Lechner, Jennifer Weyandt
2021 Sales: $619,000
2022 Sales: $799,000
GROWTH: 29.08%
SQUARE FEET: 4,200
TOTAL EMPLOYEES: 20
BEST-SELLING RETAIL: L’Anza, Verb, Living Proof
COLOR: Pulp Riot, CHI, Redken
SKINCARE: Farmhouse Fresh, Bioelements
TECH SUPPORT: Vagaro
“We transitioned from a tiered commission based on weekly sales to a level system where the service providers were paid a commission based on service sales, guest count and retail sales. Implementing this really helped our service providers see where they could grow both professionally and personally.”

MARIBOU SALONS
Folsom, CA
maribousalon.com
Jill and Larry Cromwell
2021 Sales: $2,563,000
2022 Sales: $3,586,000
GROWTH: 39.91%
SQUARE FEET: 1800, 2000, 1100, 1250
TOTAL EMPLOYEES: 85
BEST-SELLING RETAIL: Kerastase, Shu Uemura
COLOR: Redken
TECH SUPPORT: Salon Ultimate, Summit Salon Business Center, Google, Yelp
ASSOCIATIONS: PBA, Professional Beauty Federation of CA
“Our expansions and achievements in 2022 were nothing short of celebratory. From acquiring a charming building on Historic Sutter Street in Folsom to being crowned the SBA Women Owned Business of the Year in the Sacramento District, our milestones were both heartfelt and rewarding.”

MERAKI SALON & SPA, INC
Springfield, IL
merakispringfield.com
Jacqueline Goleash
2021 Sales: $1,045,000
2022 Sales: $1,358,000
GROWTH: 29.95%
SQUARE FEET: 3600
TOTAL EMPLOYEES: 20
BEST-SELLING RETAIL: Kerastase, Oribe, Virtue
COLOR: L'Oréal Professionnel, Redken
SKINCARE: Eminence
TECH SUPPORT: Phorest, Tippy, Inca, Slack
“We offer a range of new services that cater to all age groups. From facial services that indulge the whole body to hair treatment services, we provide the ultimate experience. We carefully curated our selection to our guests’ needs, leaving us with raving reviews and excelling guest retention.”

MERMAID HAIR EXTENSIONS
Kirkland, WA
mermaidhairextensions.com
Cindy Reynolds
2021 Sales: $1,684,000
2022 Sales: $2,070,000
GROWTH: 22.92%
SQUARE FEET: 3500, 1200
TOTAL EMPLOYEES: 14
BEST-SELLING RETAIL: Mermaid Extension Care, Olaplex, Color Wow
COLOR: Redken, It&ly Hairfashion, CHI
TECH SUPPORT: Phorest, Truelark
ASSOCIATIONS: ICA, PBA
“When a potential client calls the salon after hours or we miss the call, the caller immediately receives a text message on their cell phone with an offer to answer questions and book appointments. This has resulted in additional monthly revenue of $22,607 just in missed calls that came in after hours.”

MIRROR MIRROR SALON
Austin, TX
mirrormirroraustin.com
Martha Lynn Kale
2021 Sales: $2,733,000
2022 Sales: $3,292,000
GROWTH: 20.45%
SQUARE FEET: 2000     
TOTAL EMPLOYEES: 42
BEST-SELLING RETAIL: Oribe, Davines, Virtue
COLOR: Goldwell, Redken
TECH SUPPORT: Booker
“A salon’s success is limited by the number of chairs they have and the amount of hours in the day. By using split shifts and staying open seven days a week, we were able to make the most of the hours with limited chairs.”

MISBEHAVEN SPA AND SALON
Walla Walla, WA
misbehavenspasalon.com
Jeanese Humbert, Ashlee Elsey, Kacey Gartner, Rachelle Johnson
2021 Sales: $1,220,000
2022 Sales: $2,017,000
GROWTH: 65.33%
SQUARE FEET: 6500
TOTAL EMPLOYEES: 37
BEST-SELLING RETAIL: Kevin.Murphy, Moroccanoil 
COLOR: Kevin.Murphy, Redken
SKINCARE: Hydropeptide, Eminence
NAIL CARE: Dazzle Dry
TECH SUPPORT: Phorest, Tippy, Vish
“What fueled our growth and success was stepping up as leaders and recognizing that we needed direction. We have grown as owners and leaders in our company, putting systems in place, leading with passion, looking ahead to our future, planning, and growing our next generation of leaders.”

OHANA SALON
Scottsdale, AZ
ohanasalonaz.com
Ohana Salon
2021 Sales: $1,150,000
2022 Sales: $1,600,000
GROWTH: 39.13%
SQUARE FEET: 2400, 1100    
TOTAL EMPLOYEES: 28
BEST-SELLING RETAIL: Keune, Aveda, Rossano Ferretti
COLOR: Keune, Aveda
TECH SUPPORT: Meevo, REACH.ai, Textel
ASSOCIATIONS: ICA, PBA
“We started sending interactive weekly newsletters to our client base with our promotions and new things we had going on. We would put videos of our team members sharing everything we had happening, and that seemed to get a lot more engagement from our base clientele.”

OTTALAUS SALON
Lehi, UT
ottalaus.com
AnneMarie Krainich
2021 Sales: $1,573,000
2022 Sales: $2,430,000
GROWTH: 54.48%
SQUARE FEET: 3400, 2200, 2500
TOTAL EMPLOYEES: 63
BEST-SELLING RETAIL: Kerastase, Oribe, Goldwell
COLOR: Goldwell, Redken, Pulp Riot
TECH SUPPORT: Zenoti, Mya, Vish
ASSOCIATIONS: Cosmetologists Chicago, PBA
“I implemented a coaching program for my staff. We set goals and marker points for them to hit each quarter. Each team member and I meet once a month to review goals and find ways that they can adjust things they are doing to get closer to reaching their goals.”

THE PARLOR AVEDA
Las Vegas, NV
theparlorlv.com
Douglas Salladay and Matthew Martin
2021 Sales: $1,608,000
2022 Sales: $2,023,000
GROWTH: 25.81%
SQUARE FEET: 1600, 900
TOTAL EMPLOYEES: 25
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
TECH SUPPORT: Meevo, Demandforce, Tippy
ASSOCIATIONS: PBA
“Beyond individual achievements, our salon thrives on a collaborative spirit that permeates every level of our team. From the managerial and ownership echelons to the elite master stylists, assistants, and front desk team, each member contributes to the collective success.”

PAVO SALON
Memphis, TN
pavosalon.com
Scot Robinson and Shawn McGhee
2021 Sales: $3,179,000
2022 Sales: $4,784,000
GROWTH: 50.49%
SQUARE FEET: 6000, 2200
TOTAL EMPLOYEES: 63
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Zo, Revision, Aveda
TECH SUPPORT: SalonBiz, Demandforce, Mya, REACH.ai
ASSOCIATIONS: PBA
“We doubled the size of our spa service provider team, expanded our spa services, and added new HydraFacial and microneedling services. These changes helped us to maintain a healthy bottom line, even as inflation rose.”

PETER DELUCA SALON
Arlington Heights, IL
peterdelucasalon.com
Peter Deluca
2021 Sales: $421,000
2022 Sales: $985,000
GROWTH: 133.97%
SQUARE FEET: 1800     
TOTAL EMPLOYEES: 17
BEST-SELLING RETAIL: R+Co, Moroccanoil, Bumble and Bumble
COLOR: Wella, Moroccanoil
TECH SUPPORT: Phorest  
ASSOCIATIONS: PBA
“We solidified our creative team and are still a sanctuary for beautiful people to do beautiful hair in a beautiful environment. It has helped us substantially in stabilizing relationships with clients and reaching quarterly goal setting that we strive for throughout the year.”

PINUP STUDIO
Raleigh, NC
pinupstudionc.com
Christina Kirkey
2021 Sales: $668,000
2022 Sales: $982,000
GROWTH: 47.01%
SQUARE FEET: 1,500     
TOTAL EMPLOYEES: 15
BEST-SELLING RETAIL: Amika, Virtue
COLOR: Pulp Riot, Redken, Kenra
TECH SUPPORT: Boulevard, Honeybook, Mya, Tippy, Vish
“With our heavy marketing [for sister company Pinup Bridal] and local presence, we completed 105 weddings in 2022 as well as three charity fashion shows, three local publications, sponsored three local bridal shows and attended six bridal open houses.”

PLATINUM & COMPANY BEAUTY BAR
Manhattan, KS
platinumandcompany.com
Lindsay Lowe
2021 Sales: $1,574,000
2022 Sales: $1,910,000
GROWTH: 21.35%
SQUARE FEET: 2000
TOTAL EMPLOYEES: 25
BEST-SELLING RETAIL: Kerastase, L'Oréal, Redken
COLOR: Redken, Pravana
SKINCARE: Bioelements, bareMinerals, Farmhouse Fresh
TECH SUPPORT: Envision, Mya, Salon Scale
ASSOCIATIONS: PBA
“We recognized the need for a new position, Salon Director, which allowed the owner to focus on being a visionary for the company and developing leaders throughout the team. This shift in roles allowed for seamless day-to-day operations and increased overall team communication, leading to success.”

POSH SALON
Williamsburg, VA
poshsalonwbg.com
Nadia Duncan
2021 Sales: $1,744,000
2022 Sales: $2,117,000
GROWTH: 21.39%
SQUARE FEET: 3000
TOTAL EMPLOYEES: 33
BEST-SELLING RETAIL: Aveda, Oribe, Brazilian Blowout
COLOR: Aveda
SKINCARE: Aveda
TECH SUPPORT: SalonBiz, Demandforce, REACH.ai, Vish
“Success with Vomor extensions has bolstered both retail and service sales at Posh Salon…To keep hair extensions highly visible for our clients and set the stage for conversations in the chair, we designed and placed mirror talkers at every stylist’s station with transparent pricing information.”

PURE SALON
Ankeny, IA
mypuresalon.com
Leah Moravec
2021 Sales: $1,272,000
2022 Sales: $1,665,000
GROWTH: 30.90%
SQUARE FEET: 2100, 1100, 3000, 1800
TOTAL EMPLOYEES: 59
BEST-SELLING RETAIL: Aveda
COLOR: Aveda, Oligo
SKINCARE: Aveda, Ultraceuticals
TECH SUPPORT: SalonBiz, Mya
ASSOCIATIONS: ISPA, PBA
“One of the ways we attract new guests is by sponsoring a well-known local radio host for a brand awareness campaign. We do her extensions and blonding services in exchange for her to promote PURE Salon exclusively. Since hiring her, she has doubled our new guest bookings.”

PURE SALON SPA
Louisville, KY
puresalon-spa.com
Laura Watkins
2021 Sales: $552,000
2022 Sales: $665,000
GROWTH: 20.47%
SQUARE FEET: 1633     
TOTAL EMPLOYEES: 15
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda
TECH SUPPORT: SalonBiz, Tippy, Vish
“I decided that I was going to build a dream team like I’d never had before. I stopped hiring for skill and started paying close attention to how each potential new employee aligned with our company values and fit with our team.”

PYARA SPA AND SALON
Cambridge, MA
Pyaraspasalon.com
Christine Perkins
2021 Sales: $2,266,000
2022 Sales: $2,706,000
GROWTH: 1942%
SQUARE FEET: 7500     
TOTAL EMPLOYEES: 42
BEST-SELLING RETAIL: Davines, Leaf And Flower, Olaplex
COLOR: Davines, Redken, L'Oréal Professionnel
SKINCARE: Ultraceuticals, Comfort Zone, FactorFive
NAIL CARE: Young Nails, DND, OPI
TECH SUPPORT: Meevo, SalonClouds+
“Thankfully, people who have worked here in the past and existing people are super loyal and have been helping network lowkey, so we have been able to add five new employees who fit in really well…I have been super proud of our team working to help our guests and team feel supported.”

REVERIE HAIR CO.
Raleigh, NC
reveriehairco.com
Tiffanie Whitt
2021 Sales: $703,000
2022 Sales: $888,000
GROWTH: 26.32%
SQUARE FEET: 1800
TOTAL EMPLOYEES: 17
BEST-SELLING RETAIL: Oribe, Mr. Smith
COLOR: Redken, Wella, Pulp Riot
SKINCARE: Image
TECH SUPPORT: Mya
“Our growth didn't happen by accident; it happened because we get what stylists want. Our modern business model delivers scheduling control, transparency, and a commission structure that's as clear as day…We're a place where stylists can do their thing with maximum ease and enjoy the ride.”

REVIVE DAY SPA
Aberdeen, SD
reviver3.com
Fallon Helm
2021 Sales: $1,054,000
2022 Sales: $1,297,000
GROWTH: 23.06%
SQUARE FEET: 4000
TOTAL EMPLOYEES: 14
BEST-SELLING RETAIL: Surface, L’Anza, Pureology
COLOR: L’Anza, Pulp Riot
SKINCARE: Lexli
NAIL CARE: Artistic Nail Design, CND
TECH SUPPORT: Meevo, SalonClouds+, Vish
“Our culture of accountability and responsibility led to increased productivity and a strong sense of ownership among the team members. This, in turn, translated into higher client satisfaction and business growth, resulting in a 20% increase in revenue compared to the previous year.”

ROOT SALON & SPA
Wauseon, OH
relaxwithroot.com
Kate Gnagey, Ashley Kunesh
2021 Sales: $979,000
2022 Sales: $1,266,000
GROWTH: 29.32%
SQUARE FEET: 3700
TOTAL EMPLOYEES: 26
BEST-SELLING RETAIL: Kevin.Murphy, Brazilian Blowout
COLOR: Kevin.Murphy
SKINCARE: Osmosis
NAIL CARE: Farmhouse Fresh, Luminary Nail Systems 
TECH SUPPORT: Vagaro, Salon Scale
“Our memberships are centered around our holistic culture and focus on the wellness of the whole person. For our members, they are able to experience infrared saunas, halo therapy, and compression treatments, as well as light therapy.”

SALON BLOND
Dunedin, FL
thesalonblond.com
Victoria Marino
2021 Sales: $709,000
2022 Sales: $1,026,000
GROWTH: 44.71%
SQUARE FEET: 1000
TOTAL EMPLOYEES: 19
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda
TECH SUPPORT: Envision, Mya
“With just over 81% prebooking in 2022 and an increase of 2,000 more guests, we are working on keeping those loyal guests, and this healthy prebooking rate indicates that we are effectively retaining clients and keeping our books full.”

SALON BLONDE
Spring Hill, TN
salonblondetn.com
Lora Powell
2021 Sales: $2,648,000
2022 Sales: $3,469,000
GROWTH: 31.00%
SQUARE FEET: 2600, 2500    
TOTAL EMPLOYEES: 34
BEST-SELLING RETAIL: Kerastase, Redken, Pureology
COLOR: Redken, Pulp Riot
SKINCARE: Image
TECH SUPPORT: SalonBiz, Demandforce, Vish
ASSOCIATIONS: PBA
“One of our primary successes in 2022 was the intentional focus on leadership development. Recognizing the crucial role leadership plays in a successful business, I personally invested in enhancing my own leadership skills through local and industry specific training programs.”

SALON DULAY
Windermere, FL
salondulay.com
Laura Dulay
2021 Sales: $3,778,000
2022 Sales: $4,586,000
GROWTH: 21.39%
SQUARE FEET: 1700, 2000, 2400
TOTAL EMPLOYEES: 75
BEST-SELLING RETAIL: Aveda, Brazilian Blowout
COLOR: Aveda, Redken
SKINCARE: Aveda
TECH SUPPORT: Meevo, Tippy, Mya
ASSOCIATIONS: PBA
“Every day, my team tracks retail units sold per guest, rebooking, and service total per day. If they hit any of those goals, they take a picture and put it into the team chat to earn cash prizes, and this keeps the team engaged and energized.”

SALON H.DAVIS
Ammon, ID
salonhdavis.com
Nikole Fitzgerald
2021 Sales: $669,000
2022 Sales: $861,000
GROWTH: 28.70%
SQUARE FEET: 2700     
TOTAL EMPLOYEES: 20
BEST-SELLING RETAIL: L'Oréal, R+Co 
COLOR: L'Oréal, Redken, Danger Jones
NAIL CARE: Luminary, Morgan Taylor, Madam Glam
TECH SUPPORT: Phorest, Vish
ASSOCIATIONS: PBA
“Partnering heavily with Summit Salon Business Center and focusing on the L'Oréal brands really put us on a great path for more growth. Our retail to sales percentage steadily increased and the synergy between our service providers and our guest service experts became stronger.”

SALON MICHELLE
Berthoud, CO
Salonmichelleberthoud.com
MIchelle Wykoff
2021 Sales: $280,000
2022 Sales: $349,000
GROWTH: 24.64%
SQUARE FEET: 1049
TOTAL EMPLOYEES: 7
BEST-SELLING RETAIL: L’Anza 
COLOR: L’Anza
SKINCARE: Image, Hale & Hush, Green Envee
TECH SUPPORT: Phorest, Vish
ASSOCIATIONS: PBA
“We pride ourselves on working in harmony. While it is hard to track the benefits of the team working together and maintaining and improving salon culture daily, it is priceless. It’s something that people come into our salon for specifically and that our guests constantly comment on.” 

SALON MUSE
Prospect, KY
salonmuselouisville.com
Angela R. Nunn
2021 Sales: $991,000
2022 Sales: $1,402,000
GROWTH: 41.47%
SQUARE FEET: 1500, 1000    
TOTAL EMPLOYEES: 23
BEST-SELLING RETAIL: Kerastase, Pureology, Redken
COLOR: Redken
TECH SUPPORT: Meevo, Tippy
ASSOCIATIONS: SSBC
“Our associates expressed they are looking for a place that focuses on continuing education and structure. Salon Muse offers support for new talent where they learn and thrive in an environment without all the worries of being new in this industry.”

SALON NAMAN
Rock Hill, SC
salonnaman.com
Amy Naoum, Chris Naoum
2021 Sales: $1,189,000
2022 Sales: $1,416,000
GROWTH: 19.09%
SQUARE FEET: 2000     
TOTAL EMPLOYEES: 19
BEST-SELLING RETAIL: Redken, Kerastase, Pureology
COLOR: Redken, Pulp Riot
TECH SUPPORT: DaySmart, SalonClouds+
“The Salon Naman leadership team identifies where potential areas of growth are within our salon company structure and culture, and then develops plans to execute these growth goals, We knew we needed to adapt to our team’s growth goals in order to reach our company growth goals.”

SALON ROOTZ
Medina, OH
salonrootz.com
Jen Tryon & Sheila Barco
2021 Sales: $695,000
2022 Sales: $846,000
GROWTH: 21.73%
SQUARE FEET: 1878
TOTAL EMPLOYEES: 17
BEST-SELLING RETAIL: L'Oréal, Davines, Aveda
COLOR: L'Oréal, Redken, Wella
NAIL CARE: OPI, CND 
TECH SUPPORT: Meevo, Tippy, Emma, Textel
ASSOCIATIONS: PBA
“We are 100% committed to consistent quality in service provided by our team. Since adding hand-tied wefts to our service menu, our extension sales have grown by 35% since March and we see this number only growing larger.”

SALON SANITY INC
Gretna, LA
salonsanity.com
Jennifer Boutwell, Kaylin Scheuermann, Brandi Michel
2021 Sales: $762,000
2022 Sales: $925,000
GROWTH: 21.39%
SQUARE FEET: 1950
TOTAL EMPLOYEES: 16
BEST-SELLING RETAIL: Kerastase, Redken, Pureology
COLOR: Redken, Pulp Riot
SKINCARE: Farmhouse Fresh
TECH SUPPORT: Envision, Tippy, Vish
ASSOCIATIONS: Louisiana Barbers Board
“The first month after integrating Tippy, we saw an increase in tips by 60%. This wasn't just an increase in revenue for the salon team; it also improved job satisfaction and financial wellbeing, which I believe is critical for retaining our top talent.”

SALON YEAGER
Knoxville, TN
salonyeager.com
Jenn & Chris Yeager
2021 Sales: $1,438,000
2022 Sales: $1,740,000
GROWTH: 21.00%
SQUARE FEET: 3000
TOTAL EMPLOYEES: 29
BEST-SELLING RETAIL: L'Oréal, Ouidad, amika
COLOR: L'Oréal, Pulp Riot, Pravana
TECH SUPPORT: Phorest, Vish
“We believe that it is important to keep your space updated and fresh, so we did a complete remodel in July 2022. This gave a total refresh not only to our space visually but to our team, and it was exciting for employees and guests alike.”

THE SHOPPE AN ALEA MICHELLE SALON & SPA
Hudson, OH
shoppesalon.com
Alea Barr
2021 Sales: $285,000
2022 Sales: $649,000
GROWTH: 127.72%
SQUARE FEET: 3000
TOTAL EMPLOYEES: 11
BEST-SELLING RETAIL: Amika, Moroccanoil, Paul Mitchell
COLOR: Paul Mitchell, Wella
SKINCARE: Image
NAIL CARE: OPI, CND, DND
TECH SUPPORT: Meevo, Tippy, Emma
ASSOCIATIONS: Cosmetologists Chicago, PBA
“We celebrate a shampoo experience and offer enhancements during this service, turning a ‘no money’ service into a big profit service. Clients are offered an enhancement form they can mark off upon check-in to help understand what they may be looking for and aid our technicians.”

SPA BLEU
West Dundee, IL
spa-bleu.com
Tammy Coakley
2021 Sales: $1,846,000
2022 Sales: $3,688,000
GROWTH: 99.78%
SQUARE FEET: 3600, 2850    
TOTAL EMPLOYEES: 70
BEST-SELLING RETAIL: Aveda
COLOR: Aveda, Oligo
SKINCARE: Aveda, Ultraceuticals
NAIL CARE: Zoya, CND
TECH SUPPORT: Phorest, Vish
ASSOCIATIONS: ISPA, PBA, 2 to 10 Network
“We were late to the game on the service charge, but we’re so happy we did it. We now have a 3% service charge on all service tickets. We made the decision to do this for several reasons: tip taxes, inventory, credit card fees, inflation, and minimum wage increases.”

STEEL BLADE MENS SALON
Albuquerque, NM
steelblademenssalon.com
Brandie Lohmann, Stacey Holmes
2021 Sales: $484,000
2022 Sales: $635,000
GROWTH: 31.20%
SQUARE FEET: 1500
TOTAL EMPLOYEES: 7
BEST-SELLING RETAIL: Eufora, Keune
COLOR: Keune, Eufora, Igora
SKINCARE: Wolf Project
NAIL CARE: CND
TECH SUPPORT: Phorest, Google, Mya
“The stylists that have stayed with us were able to not only grow within our business, but they were also able to grow on a personal and financial level that they would never have imagined. As we continue to find what we are looking for through hiring, we strive to set the path in men's grooming.”

TAILORED SALON
Milwaukee, WI
tailoredsalon.com
Laura Graven & Ashley Puglisi
2021 Sales: $624,000
2022 Sales: $758,000
GROWTH: 21.47%
SQUARE FEET: 1700
TOTAL EMPLOYEES: 12
BEST-SELLING RETAIL: Davines
COLOR: Davines
TECH SUPPORT: Phorest, Vish
ASSOCIATIONS: PBA
“Our marketing promise to our clients focuses especially on the details of the high quality service that we offer and provide. Training to this standard from both a high-level and detailed approach is key to delivering on that promise.”

TELLURIDE LIFESTYLE SPA AND SALON
Telluride, CO
TellurideSpa.com
Darla Murray Loomis
2021 Sales: $520,000
2022 Sales: $686,000
GROWTH: 31.92%
SQUARE FEET: 1,500
TOTAL EMPLOYEES: 9
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda
NAIL CARE: Dazzle Dry, OPI
TECH SUPPORT: SalonBiz, Imaginal Marketing
“My personal journey had shown me a truth greater than competitive edges, rising sales, and quarterly profits. My experience in the 90s allowed me to create something new, a ‘Center for Transformation,’ a vessel supporting the internal customer (the team), and the external customer (our guests).”

THIRTY HAIR
Columbia, MD
thirtyhair.com
Dustin and Sarah Mariman
2021 Sales: $1,044,000
2022 Sales: $1,358,000
GROWTH: 30.08%
SQUARE FEET: 2300
TOTAL EMPLOYEES: 16
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda
TECH SUPPORT: Meevo, Emma, Textel 
ASSOCIATIONS: PBA
“During 2022, we switched to a timed haircut service instead of gender, which helped us create a safe space for all while also accurately charging for our time instead of having a blanket price. Additionally, we were able to increase our advanced education, growing our team in technical and personal skills.”

TRIM NULU
Louisville, KY
trimnulu.co
Sean Stafford, Chris Edwards, Brianne Windell
2021 Sales: $506,000
2022 Sales: $897,000
GROWTH: 77.27%
SQUARE FEET: 1800
TOTAL EMPLOYEES: 10
BEST-SELLING RETAIL: Redken
COLOR: Redken, Pulp Riot
TECH SUPPORT: Square
“Our founders are humbled to see the great success that has taken shape despite the challenges of the past. To top it all off, a few months ago, the Courier-Journal announced that TRIM NuLu had been named the"Best Hair Salon in Louisville" for the third consecutive year.”

TRIOS SALON
Omaha, NE
triossalon.com
Somer Krueger
2021 Sales: $2,228,000
2022 Sales: $2,719,000
GROWTH: 22.04%
SQUARE FEET: 6,000
TOTAL EMPLOYEES: 45
BEST-SELLING RETAIL: L'Oréal, Surface, Pureology
COLOR: L'Oréal, Redken, Pulp Riot
TECH SUPPORT: Zenoti
“Our salon has made strategic hires of talent that are seeking full service support and a white glove guest experience. We manage every aspect of guest communication, marketing, and utilize state-of-the-art online booking to ensure a seamless and exceptional experience for our guests.”

URBAN BETTY
Austin, TX
urbanbetty.com
Chelle Neff
2021 Sales: $4,866,000
2022 Sales: $6,114,000
GROWTH: 25.65%
SQUARE FEET: 4000, 1500
TOTAL EMPLOYEES: 83
BEST-SELLING RETAIL: Kerastase, Pureology, Redken
COLOR: Redken
SKINCARE: Sorella
TECH SUPPORT: Envision, Mya, Klaviyo
“We implemented a strategy to offer enhancements that added value to our services without increasing the time spent. This meticulous approach helped us reduce waste, streamline operations, and improve profit margins.”

UTOPIA SALON
Vancouver, WA
theutopiasalon.com
Lisa Houser
2021 Sales: $315,000
2022 Sales: $469,000
GROWTH: 48.89%
SQUARE FEET: 1500
TOTAL EMPLOYEES: 14
BEST-SELLING RETAIL: Surface, Aveda, ARROJO
COLOR: Prorituals, Surface, Tressa
TECH SUPPORT: Meevo, REACH.ai, Tippy
ASSOCIATIONS: ICA, PBA
“In addition to providing a higher level of service, we educated the guests as to what we are using, why, how to use it at home, and we focused on our retail promotions to increase tickets with existing guests and create more value and loyalty.”

VANN STUDIO
Seattle, WA
Vann.Studio
Lisa Vann
2021 Sales: $682,000
2022 Sales: $939,000
GROWTH: 37.68%
SQUARE FEET: 2800     
TOTAL EMPLOYEES: 26
BEST-SELLING RETAIL: Eufora, Insight, äz Haircare
COLOR: Eufora, Insight
SKINCARE: Dermodality
TECH SUPPORT: SalonBiz, Demandforce
ASSOCIATIONS: ICA, PBA
“At Vann Studio, we have always been committed to providing equal opportunities for individuals to maximize their potential and lead fulfilling lives. We emphasize diversity in our training schedules and the content we teach. We create programs that cater to the unique needs of each individual.”

VAULT SALON
Rocklin, CA
thevaultsalon.com
Rosie Wescott
2021 Sales: $1,112,000
2022 Sales: $1,425,000
GROWTH: 28.15%
SQUARE FEET: 1300, 2000
TOTAL EMPLOYEES: 24
BEST-SELLING RETAIL: Eufora, Iles Formula 
COLOR: Eufora
SKINCARE: Dr. Dennis Gross
TECH SUPPORT: Phorest, Salon Scale, Mya 
ASSOCIATIONS: PBA
“Our commitment to education has not only improved the quality of service provided, but also our staff’s overall mental health. We encourage and want our team members to be creative and push the boundaries and truly see what is possible within the industry.”

VENUE AN AVEDA SALON & SPA
Lakeland, FL
venuesalon.com
Patricia Uiterwyk
2021 Sales: $813,000
2022 Sales: $979,000
GROWTH: 20.42%
SQUARE FEET: 3,200
TOTAL EMPLOYEES: 17
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda
TECH SUPPORT: SalonBiz
ASSOCIATIONS: PBA, Florida Retail Federation
“I made a huge investment and brought in Naomi Dove, who didn’t just teach us technical skills. She also gave us cultural pointers, educating us on the correct terminology and vocabulary to use when talking to textured hair clients in her Texture Talk class.”

VERDE SALON
Winnipeg, Manitoba
verdesalon.ca
Roberto Sinopoli/Colleen Lamirande
2021 Sales: $1,459,000
2022 Sales: $1,980,000
GROWTH: 35.71%
SQUARE FEET: 2200, 2000
TOTAL EMPLOYEES: 29
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda
TECH SUPPORT: Zenoti, Mya, Vish, Squarespace
ASSOCIATIONS: 2 to 10 Network
“We posted frequently on social media to test different pieces of content and learn what was the most engaging, and we took the most engaging videos and used them in our ad campaigns. Including offers for new guests created urgency and drove new guests to convert.”

WANDERLUST SALON AND SPA
Sevierville, TN
wanderlustsalonspa.com
Jessi Sexton
2021 Sales: $911,000
2022 Sales: $1,080,000
GROWTH: 18.55%
SQUARE FEET: 3400, 2000
TOTAL EMPLOYEES: 23
BEST-SELLING RETAIL: Amika, Davines
COLOR: ColorSpace
SKINCARE: Green Envee
TECH SUPPORT: Phorest, Vish, Tippy
“October is the busiest month for weddings, and with such a high demand we decided to raise our bridal services pricingfrom $95 to $130 for individual hair or makeup appointments. This price increase dramatically raised our top line.”

WHIP SALON
Ridgefield, CT
whipsalon.com
Amy Pal
2021 Sales: $2,321,000
2022 Sales: $3,282,000
GROWTH: 41.40%
SQUARE FEET: 1600, 2000, 1500, 500, 800, 600
TOTAL EMPLOYEES: 80
BEST-SELLING RETAIL: Davines, Whip Salon Brand
COLOR: L'Oréal 
TECH SUPPORT: Mytime
“I realized a Whip Salon location would flourish in Hilton Head Island due to its strong local community, snowbirds and constant influx of tourists for weddings. We opened that location in January 2022 and it has been one of the runaway hits of our portfolio.”

WILD OLIVE SALON
Swansboro, NC
wildolivesalon.com
Lisa Sanger
2021 Sales: $166,000
2022 Sales: $201,000
GROWTH: 21.08%
SQUARE FEET: 2000, 2800, 1500
TOTAL EMPLOYEES: 32
BEST-SELLING RETAIL: Aveda, Evo, Roots
COLOR: Aveda, Organethic, Redken
SKINCARE: Aveda
TECH SUPPORT: SalonBiz, REACH.ai, Textel, Listen360
“A lot of our success last year came from digging into the foundation of the business and reimagining the way we do business. The result has been happier employees, more efficient systems, and steady growth.”

YOU BEAUTY LOUNGE
Anchorage, AK
Youbeautylounge.com
Shelley South
2021 Sales: $1,341,000
2022 Sales: $1,874,000
GROWTH: 39.75%
SQUARE FEET: 3200     
TOTAL EMPLOYEES: 34
BEST-SELLING RETAIL: Oribe, Davines, Milbon
COLOR: Keune, Matrix
SKINCARE: G.M. Collin, DMK 
TECH SUPPORT: Zenoti
“The addition of 1,500 square feet to our establishment wasn't just about broadening our boundaries; it was about deepening our commitment to our clients. The new space paved the way for more hair stations, which significantly improved our efficiency and client capacity.”