Three proven tactics on how to follow up on a sampling campaign and all are guaranteed to bounce your revenue forward and ensure you capture future sales dollars.
Content is key when salons want to build a community and drive their marketing digitally.
The secret to keeping your clients happy in your chair and out of the salon!
While organic products have been available for hair and skin for years, recent technology has helped develop green products that also perform at a high level and smell great. Two beauty pros discuss how Intelligent Nutrients is helping them serve all their clients needs while sustaining the planet.
The only event of its kind, Data-Driven Salon Summit hones in on success metrics, innovative business practices and technology tools to help salons grow.
As children young and old prepare to celebrate their mothers this May, Salon Iris' Jeff Dickerson offers four ideas to promote Mother's Day sales.
Client referral programs, retail incentives, working with assistants, and employee bonus programs--SALON TODAY recommends a list of stories that all aim to bring more profit to the bottom line.
Retail trends expert Cate Trotter spotlights the disruptions in retail trends, and offers suggestions for connecting your clients with your retail products.
Salon Owner, Entrepreneur and Podcaster Kati Whitledge is back with a blog that explores what a client is thinking when you are trying to sell them a new product or convince them of a style change, and how you can help shape their decision.
In this month's blog, Minerva's Jeff Grissler explores the client experience of purchasing an item in-store, versus online, and why salons still have the local advantage.
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