STAMP 2014: Salon Art-Tiff's Social Media Campaign
12 Days of Facebook Christmas
Salon Art-Tiff, Ephrata, Pennsylvania
Owned by: Sue Burkholder

In the busy weeks leading up to Christmas, the staff at Salon Art-Tiff leveraged the popularity of a famous holiday carol to develop its own 12 Days of Christmas campaign. “We did this campaign last year, and had such great results that we decided to do it again!” Burkholder says.

This year, the salon featured team members in many of the clues and engaged fans with quizzes and prizes. For example, for the fourth day of Christmas, they showed a picture of four women, three of whom are front desk team members and one who was not and asked, “Which one of these ladies is not a calling bird?”