Lori Panarello, Nick Pagano
SALON STYLE: Urban-Upscale, Industrial, Hip-Chic
SQUARE FEET: 3200
STYLING STATIONS: 37
FURNITURE: Belvedere, Paul White
TOTAL DESIGN INVESTMENT: $400,000
RETAIL LINE: KMS, Sebastian, Milbon
COLOR LINE: Goldwell
ARCHITECT: Anthony Kiiru
PHOTOGRAPHY: Denise White
DESCRIPTION: I.D Salon is bowling alley turned salon. It is designed with an open floor plan to create the feeling of a loft space, which allows for a continuity in the flow of the salon. The consecutive free standing mirrors at the cutting stations, running down the center as well as the walls of the salon are set up to make the space feel like an art gallery, while also providing a lightness that sets the tone for the facility.
"We had to determine what to expose and what to cover, how to keep it raw and urban, while still polished and upscale, how to maximize the drama while also imbuing it with an inviting warmth."