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Salon Today

January 2015

In the most highly anticipated business issue for the professional beauty industry, the 18th annual SALON TODAY 200 dives into important salon and spa business benchmarks and industry trends before introducing readers to the brightest minds in North America's salons and spas.  While the statistical overview gives every owner a guide for measuring their own success, the inspiring and proven business ideas shared by the honorees propels growth for all beauty-based businesses in 2015.

In This Issue

Article In Paso Robles, California, Salon Roux partners with Castro Cellars to bring A.J. Croce and The Janks to perform on the Central Coast with proceeds to benefit Studios on the Park.
Article

2015 Salon Today 200: Philanthropy

Stacey Soble | December 18, 2014

On a daily basis, the staff of a salon or spa give of their time, talents and spirit to each and every client. When that giving energy is channeled by the business for a philanthropy, the local community or a cause benefits as the salon or spa ...

Article Amy Kott-Hovland and Kerry Hovland, owners of Von Anthony Salon in Frisco, Texas.
Article

2015 Salon Today 200: Retention and Referral Programs

Stacey Soble | December 15, 2014

Salon and spa owners should think of their establishment as a giant revolving door—the more clients who return and return quickly for their next appoinment, the stronger the business will be. Even better is when those clients bring in ...

Article The team from Interlocks in Newburyport, Massachusetts, with global educators Christopher and Sonya Dove (center) after an advanced training class in the salon.
Article

2015 Salon Today 200: Advanced Education

Stacey Soble | December 15, 2014

A steady infusion of advanced education keeps a salon’s team on-trend, motivated, creative and at the top of their game. In return, this renewed spirit fuels the salon’s sales and leads to growth. We asked ST200 applicants in this ...

Article
Article

2015 Salon Today 200: Recruitment & Training

Stacey Soble | December 15, 2014

Recruiting a team that best fits your culture and training them to your exact standards lays the foundation for success in the future. We invited ST200 applicants to write to a graduating student and describe their methods for cultivating ...

Article
Article

2015 Salon Today 200: Retail and Merchandising

Stacey Soble | December 14, 2014

One of the most challenging management tasks in the salon is to motivate staff to retail products, but those who succeed quickly discover a path to higher profits. To challenge applicants in this category, we asked them to put together a ...

Article Santa Visits Bella Lago Salon and Spa in Mooresville, NC
Article

2015 Salon Today 200: Compensation and Benefits

Stacey Soble | December 11, 2014

While it’s the responsibility of the salon’s staff to take care of the clients, it’s the responsibility of its owner to take care of the team. These salons attract top talent through competitive salaries, attractive benefits, a ...

Article
Article

2015 Salon Today 200: Environmental Sustainability

Stacey Soble | December 11, 2014

A commitment to the environment is one of the noblest endeavors a salon or spa owner can embrace, but it also is a wise business decision. To assess the greeness of our applicants, we invited owners to state their best case to a local ...

Article Scott and Mary Randolph, owners of Randolph's Salon in White Lake, Michigan.
Article

2015 Salon Today 200: Planned Profitability

Stacey Soble | December 11, 2014

Continually growing service and product sales while trimming expenses is a balancing act for any salon and spa owner and the profit percentage one posts at year’s end is their management scorecard. When a salon owner can step out from ...

Article
Article

2015 Salon Today 200: Customer Service

Stacey Soble | December 10, 2014

What does it take for a guest to truly feel welcome in your salon or spa? Today’s most customer-service savvy salons continue to go beyond a warm smile, a cool beverage and a trendy read in creating an experience that is personal, unique, ...