Stacey Soble with Nick Arrojo

By Stacey Soble | 03/05/2012 5:11:00 PM

The audio player requires a newer version of Flash to play this clip. Please update your version of Flash by clicking below.
Get Adobe Flash player

As color manufacturer Goldwell prepares to launch an innovative direct-to-consumer campaign about the benefits of an in-salon service over at-home box color, industry icon Nick Arrojo sits down with Stacey Soble to talk about the importance of the professional service.







Stacey Soble Stacey Soble, Editor in Chief of Salon Today

Stacey has been involved in the conversation of salon business for 14 years—as a reporter, a consultant and as the Editor in Chief of SALON TODAY.

Read Stacey Soble's Blogs You can e-mail Stacey at


Comments (2) Leave a comment 

e-Mail (required)


characters left

Linda Wenninger    
Report Abuse
Cedarburg Wi  |  March, 06, 2012 at 02:17 PM

Nick is and always has been genius. We need to give the guest in our salon choices in prices and give them several ideas so they can make the service reach into their budget ! Ease into the guest service don't go overboard right away! Thank you Nick

David Fabi    
Report Abuse
NYC  |  March, 06, 2012 at 02:52 PM

Stacy, Thank you so much for bringing this problem to the consumer!! It is an on going problem that certain manufactures are destroing our proffessional colour! One day, maybe at IBS you can ask me about my naked client after doing her own hair colour out of a box!! Please post this on web-site, we've been on the warpath to stop this from getting anymore traction! If you have any questions please call me any time! 914-588-8348 sincerely David Fabi NYC-USA