Some estheticians seek out make-up artistry as a creative outlet. “Being alone in the esthetics room can be tough,” says Layne. “But make-up is also a quick route to extra income. It takes a while to build an esthetics clientele, and being able to do make-up can help. With these skills, you can even become a full image consultant.”
Like hairdressing, make-up always has something new going on. Seasons change, and product lines come out with new shades. Different parts of the country have their own make-up styles that you can study. Today’s technology is adding a wrinkle, too, with even long-time make-up artists back in class to learn make-up for a world of digital cameras and high-definition screens.
“Today the camera picks up everything!” exclaims Kolenda. “You have to be careful in your color selection and your blending.”
Whether you’re new to it or you’ve been doing make-up for years, take as many classes as you can, Kolenda advises. “Every instructor approaches make-up differently,” she says. “You’re always going to walk out having learned something, or maybe you’ll just come away inspired and motivated.”
When you do make-up regularly, every day is different. “If you get bored easily,” says Layne, “doing make-up is a great job.”
how to sell it
Make-up moves like any other salon retail product: with a push from the professional. In addition, it must be visible, accessible and inviting.
“So many times I walk into a salon and see the make-up stuck in a corner,” says Rushworth. “Nobody gets to it, and not much is sold. People need professionals to help them choose a foundation or concealer. While lipsticks tend to be impulse buys, clients still want to pick up the tube and get a good look at it. You can’t keep it behind glass.”
Visuals can aid greatly. Layne recalls an esthetician who came in complaining that she couldn’t move any of the several make-up lines her spa carried.
“I noticed that the spa owner was quite attractive,” says Layne. “I gave her four different make-up looks, and we photographed each one. The salon blew up these photos, so when clients walked in the door they saw a big visual of how the owner looked in ‘clean beauty,’ which is for the sporty woman and also appropriate for the office; a classic face, with all the features perfectly defined but not overdone; a romantic look with heavier, but well-blended, color; and a dramatic look that makes everyone in the room turn and look at you.”