Salon & Spa Services: Nails, Face

By Web Editor | 05/12/2010 2:42:00 PM

 


A cross-country look at the spa services that make menus sing.

Let’s face it, the vast majority of your spa clients book your basic mani/pedi, your 60-minute Swedish massage or your hour-long facial. But standing alone on your menu, none of these services will entice an existing client to take a second look or elevate your reputation in the mind of a perspective client. None of these will make your salon or spa stand out among all the competition. To do that you have to call in the heavy hitters—the services we’ve dubbed the “All-Stars.” These services turn heads, sell gift certificates and get the phones ringing—even if in the end the caller decides on a Swedish Massage after all. SALON TODAY Editors Lauren Salapatek, Rosanne Ullman and Alison Shipley invited spa owners around the country to share their allstar services, why they think they’re tops, how they’re performed and marketed, and how they use them to upsell additional services.

NAILS

Strawberry Ice Cream Pedicure

WHERE: Beach Plum Spa at the Cape Code Resort in Hyannis, MA (capecodderresort.com)
OWNER: Catania Debra
DESCRIPTION ON MENU: Sip fruit juice while receiving a strawberry ice cream fizz ball soak followed by strawberry exfoliation and topped off with strawberry-kiwi lotion. Toes are polished in your favorite shade and enhanced with a sparkling jeweled toe ring.
WHY IT’S A WINNER: “I only work with the highest quality products. I don’t believe in any synthetics,” says Debra. “We have a lot of families that come to our hotel and I wanted something that mothers and daughters could do together. It’s a good treatment for bonding time.”
LENGTH OF SERVICE: 45 minutes
PRODUCTS USED: MayBath and SpaRitual
WHO PERFORMS IT: Nail technician
HOW IT’S MARKETED: Spa’s website and brochure
UPSELL OPP: Massages and facials.
PRICE: $45
AVERAGE SOLD PER MONTH: 100

Minx Nails

WHERE: Bella Toccare de Spa & Salon in Brecksville, OH (bellatoccare.com)
OWNER: Jeanne McCarthy-Caparso
DESCRIPTION ON MENU: Nails shaped and buffed, cuticles treated, hand and arm massage, and Minx Nail Coverings applied.
WHY IT’S A WINNER: “This is like wallpaper for your nails and works for both manicures and pedicures. It’s cured with a heat lamp and provides a different finish from paint. Choices include: leopard print, plaids and other patterns. Clients can do just one nail, just their toes or all their nails,” explains McCarthy-Caparso. “A bridal party or prom girl might match a pattern to her dress, and we can do a custom design by uploading an image on the computer. Silver chrome is popular, because it looks like a foil which is an effect you can’t achieve with polish.”
LENGTH OF SERVICE: 1 hour
PRODUCTS USED: Minx Nails
WHO PERFORMS IT: Nail technician
HOW IT’S MARKETED: E-mail blasts, spa’s website and word of mouth.
UPSELL OPP: Spa manicure or pedicure prior to the Minx application.
PRICE: $35 for hands, $65 for feet
AVERAGE SOLD PER MONTH: 25. “But it’s brand new and we haven’t had a summer month yet,” she says.

The Green Lake Rare Earth Pedicure

WHERE: Even Song Spa in Green Lake, WI (evensongspa.com)
OWNER: The Heidlehouse Resort & Spa (Fiore Companies)
DESCRIPTION ON MENU: A super-hydrating, aroma therapeutic pedicure. Your unique pedicure begins with a fizzing mineral soak, followed by a toasty warm sugar scrub to gently exfoliate and smooth the skin. Continue with a moisturizing volcanic clay foot mask wrapped in heated towels that deeply hydrates the skin, followed by a heated stone calf and foot massage. Finish with a lotion application and your choice of color or buffed to a shine.
WHY IT’S A WINNER: This is total foot care. It’s everything your feet could ever want: exfoliating, volcanic hydrating masque, stone massage and moisturizing. Aching feet get relief whether you’ve been ice skating in the wintertime or on the golf course in the summer. The heated stones between the toes during the polish feel especially good.
LENGTH OF SERVICE: 75 minutes
PRODUCTS USED: Creative and OPI soaks, scrubs, lotions; OPI and Essie polish; Spa Ritual products.
WHO PERFORMS IT: Nail technician
HOW IT’S MARKETED: Spa’s website, newsletter, included in a package with the hotel.
UPSELL OPP: Reflexology treatment or manicure.
PRICE: $90
AVERAGE SOLD PER MONTH: 30-40 in the summer.

FACE

Acu-Pearl Facial

WHERE: Sage Wellness Center in San Mateo, CA (sagewellnesscenter.org)
OWNER: Yvette Dellanini Ward
DESCRIPTION ON MENU: Natural Alternative for face-lift. Incorporates eco-friendly, organic skin care based on herbal traditions of Chinese Medicine as well as Facial Acupuncture or Acupressure.
WHY IT’S A WINNER: “Acupuncture and Acupressure have been shown to increase blood flow, circulation and cell regeneration as well as improve muscle-tone and definition. It can make a profound shift in health and appearance of the skin with just one treatment,” says Ward.
PRODUCTS USED: Natural Magic Eco- Herbal Skin Care
WHO PERFORMS IT: Acupuncturist, esthetician or massage therapist
HOW IT’S MARKETED: “For best results this service is done in a series of 10 to 12 visits weekly. It’s best for a client to purchase a series along with the home care kit.”
UPSELL OPP: Massage Therapy, Body Acupressure, Herbal or Supplement Sales, Acu-Facial Home Care Kit
PRICE: $115 to $150 for an individual session
AVERAGE SOLD PER MONTH: 10-20 (on part-time schedule)

Fire and Ice
 
WHERE: Sam Wanna Salon & Day Spa in Medina, OH (samwanna.com)
OWNER: Andrea and Sam Wanna
DESCRIPTION ON MENU: Using fresh apple and grape pulp to infuse natural fruit acids into the skin and paprika to stimulate circulation and detoxify the skin, a fantastic exfoliation is achieved. This is finished with a cooling application of chilled organic masques and creams lightly whipped to suit your skin type. Our absolute best anti-aging facial.
WHY IT’S A WINNER: “Clients feel the tightening effect immediately, and the effects last for days,” says Andrea Wanna. “It also detoxes and is a great anti-aging facial. There’s no down time; when clients leave they just look as if they’ve worked out. As we work on the face, one hand dips into ice cold water so the effleurage alternates with warm and cold, and that feels great on the face. For our staff, it never gets boring, because we customize the facial to the individual client.”
LENGTH OF SERVICE: 90 minutes
PRODUCTS USED: Eminence Organic Skin Care from Hungary
WHO PERFORMS IT: Spa’s esthetician
HOW IT’S MARKETED: Spa’s website, Facebook, e-mail blasts, in-salon signage and information packets.
UPSELL OPP: Eye and lip treatment.
PRICE: $90
AVERAGE SOLD PER MONTH: 30

Pure Oxygen Facial plus Microdermabrasion

WHERE: The Spa at Château Élan in Braselton, GA (chateauelan.com)
OWNER: Château Élan
DESCRIPTION ON MENU: This facial uses the amazing exfoliation powers of the microdermabrasion machine to polish the skin, then infuses pure oxygen into the deep layers of the skin to plump, firm and nourish the cells.
WHY IT’S A WINNER: “Microdermabrasion is a very effective treatment that exfoliates the skin,” says Michelle Herold, spa director. “The oxygen facial infuses a serum cocktail into the skin afterwards. The serum plumps and hydrates the skin—it’s a double whammy.”
LENGTH OF SERVICE: 55 minutes
PRODUCTS USED: Oxygen Botanicals (oxygen line) and New Appeal Microdermabrasion
WHO PERFORMS IT: Esthetician
HOW IT’S MARKETED: Spa’s website, promotional ads, e-mails on Facebook and newsletters
UPSELL OPP: Eye treatments and microdermabrasion on hands.
PRICE: $225-$235
AVERAGE SOLD PER MONTH: 25 to 50

Lightwave LED Therapy

WHERE: Kaffe’s Garden Spa in West Palm Beach, FL (kaffeesgardenspa.com)
OWNER: Kaffe Keldie
DESCRIPTION ON MENU: Includes cleanse, exfoliate and light with hand and foot massage.
WHY IT’S A WINNER: “I did a lot of research on this particular machine for skin care treatment and I have seen excellent results. Our estheticians work with this LED panel device to help rejuvenate tissue and cure acne. There are thousands of LED lights with three different light streams: red, blue and infrared. The blue light helps to kill the acne, the red helps with healing and the infrared helps with the rejuvenation of the cells. Skin is prepped and then we position the panel over the face. It works with our body’s own processes and stimulates them.”
LENGTH OF SERVICE: 30 minutes per session, with a recommendation of eight treatments, two times each week.
PRODUCTS USED: The Lightwave machine, Green tea EGCG
WHO PERFORMS IT: Esthetician
HOW IT’S MARKETED: In-house, on the spa’s website and menu
UPSELL OPP: Teen Clean Acne Facial and microdermabrasion.
PRICE: $85
AVERAGE SOLD PER MONTH: 12-15



 


 

 

 

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