The Downside Campaign
OWNED BY: KITTY TIERNEY
DESIGNED BY: KITTY TIERNEY AND CHRIS SANGER
Although Impressions creates thousands of postcards each year, Downside #73: “We use clever humor to maintain the message that we are trendy, but comfortable and fun,” says Tierney. “We print about 1,500 cards a month, and place them in new client and donation bags, pass them around town, and use them as thank you cards.” the salon doesn’t mail many. Instead, future professionals are recruited to give them out at community events and gathering places, like the local theatre. With its Downside campaign, the salon designed multiple postcards that showcased the inherent “problems” that come with a great hair style. Your ex could begin calling again. Or, Downside #55: No one will believe you qualify for senior discounts.