ST: With all of the social media platforms out there, how do you recommend our readers stay on top of it all?
Ehlers: “There are really two options. The first is to hire a consultant or an outside agency, like Evoke Brand Strategies, to handle your social outreach. The second option is to handle social media internally. If you have a particular stylist that is entrenched in social media, perhaps they could spearhead the initiative. Make sure to make it a “team sport” by including everyone. For example, integrate social media into your weekly staff meetings, asking each stylist to contribute one post per week. The biggest rule of thumb is to make sure you are consistent and active—stay connected with your clients once you’ve captured their attention.”
For more about Evoke Brand Strategies, go to: evokebrands. com. For more social media tips and tricks, check out their education blog, StyleSync at: stylesync.me.