T To offer TOTAL beauty care through making clients feel beautiful inside and out.
R To offer services that are REASONABLE in cost.
I To create IMPRESSIONABILITY in all aspects of the clients’ experience.
X To go the EXTRA mile.
I To be creative and remain up to date within the INDUSTRY
E To offer EXCEPTIONAL service.
S To create STYLE that is tailored to meet our clients’ individual needs.
OWNED BY: PAUL WILSON AND DAVID RACCUGLIA
As Wilson led his Art+Science through a re-branding process, he was determined that the salon’s new business cards be clean and concise, yet with an authentic feel in promoting each member of the team. Working with Will Miller of Firebelly Design in Chicago, the resulting card is the perfect hybrid of a classic look combined with the new modern direction of where the company is headed.
“The card doesn’t scream out with a bold message, but instead is refined with subtle elements like the use of shine, color and font styles to represent key components of the brand,” says Wilson. “And the vertical layout is new and innovative, further differentiating our point of view.”
OWNED BY: MELANIE GUZZO
As an eco-friendly vegan salon, the salon’s business cards are just one of the many unique marketing techniques representing a conscious choice involving the best treatment of animals and the environment. The cards are all handmade by the salon’s team who cut and stamp recycled cardboard supplied by enthusiastic clientele. “Our business cards attract attention constantly and our clients feel like they are part of our statement for the environment,” says Guzzo. “Plus, the stamps only cost $20-30 to make and they produce an infi nite amount of cards. Our clients and team distribute cards regularly and feedback is nothing but positive, and several regular guests say they are inspired to recycle after being part of our salon.”
Live Your Passion. Love Your Career.
NEW ORLEANS, BATON ROUGE AND
OWNED BY: EDWIN NEILL III AND
DEBRA NEILL BAKER
Paris Parker’s staff recruitment program and on-going visits to cosmetology schools. Although students are highly engaged during a visit, the salon felt they needed something to leave behind that kept students excited about working for depends on effective marketing materials Paris Parker. Before creating the brochure, the salon conducted a focus group with graduating cosmetology students to fi nd out what was important to them in choosing a salon. The brochure was designed with those aspects in mind, and features the salon’s national magazine mentions, runway work at Fashion Week, prestigious awards and more. It also includes testimonials from long-time employees who talk about why they chose to build their careers at Paris Parker.