Ultimate Conditioning



Professional Hair Repair System

THE COOL FACTOR: EVERY service you do is


• You charge $25 per treatment

• To 6 clients per day, 30 per week

• You bring in $37,500 more in one year

K-PAK strengthens hair from the inside out. Appropriate for every
client and formulated with Joico’s exclusive Quadramine Complex,
the K-PAK Hair Repair System dramatically enhances the beauty and
integrity of the hair. The four-step process takes 17 minutes.

“This system equips stylists with an ‘insurance policy’ that
virtually guarantees exceptional salon results—from chemical
services to hair cutting to finishing,” says Korrie Gutierrez, marketing
manager for Joico’s K-Pak line. “With K-PAK, every service a stylist
performs delivers healthier and longer-lasting results.”

The number one reason for hair color fading is a weak, fragile hair
fiber, according to Sara Jones, Joico’s senior vice president and
general manager. “When salons use K-PAK products, they are
providing the hair with the strength and stability it needs to make
color last long and stay vibrant,” says Jones. “Clients pay a lot of
money for their color service, and they are very grateful when a
stylist uses the right products to make sure their investment is

Don’t Miss This:
The newest star in the K-PAK ultimate care cycle is the K-PAK
ReconstRx VaporIron. “Women are obsessed with flatirons, and
unfortunately their hair is showing the negative side of this obsession,”
explains Jones. “Traditional flatirons strip the hair of protein
and moisture, causing dryness and breakage. The K-Pak VaporIron
solves this huge problem by infusing the hair with our revolutionary
Quadramine Complex during the styling process, making it the first
and only flatiron to virtually reconstruct the hair while ironing. This is
the first flatiron that is actually good for the hair!” When used with
the line’s VaporFuel, compared to the leading professional flatiron
the result is 40 percent less breakage; 33.5 percent less color fadage
due to daily shampooing and thermal styling; and minimized curl
reversion, even after 12 hours in high humidity.

Keep clients' hair color with K-PakTrend Alert:
As a company, Joico is
committed to doing business
in an eco-conscious manner.
“We’re taking bold steps in the
manufacturing, packaging and
distribution of our best-selling
products to ensure they’re as
good for the planet as they are
for the hair,” remarks
Gutierrez. This initiative

• Onsite wind power. By 2011,
Joico will be generating its
own wind power.

• Recycled-content packaging.
Joico prints on 100 percent
recycled paperboard and
packages products in 70
percent post-consumer
recycled (PCR) content.

• Giving back. This year Joico
will donate a portion of the
profits from sales of Joico
Earth Day Care Duos to the
volunteer-based community
action and education
organization Keep America