Juan Florentino Salon, Beverly Hills, CA

By Alison Alhamed | 10/20/2009 10:54:00 AM


Juan Florentino
If you ask salon owner Juan Florentino to describe his 3,900-square foot salon in Beverly Hills, he would say “modern, Hollywood, glam.” And that description couldn’t be more accurate. The Juan Florentino salon, in the heart of star-studded Beverly Hills, goes to great lengths for full client comfort: even offering clients disconnected VIP rooms for total privacy needs and a backdoor entrance for full seclusion. Sprinkled throughout the space are paintings of faces from pop culture: Elvis, Marilyn, Bob Dylan and Elizabeth Taylor.

It’s constructed with contemporary, steamlined features like the $60,000 track lighting, and $22,000 wood floors.

Here, Florentino points out the important elements of the design.

“These rooms are designed to serve our clients who have full-privacy needs. This is one of the features of the salon design we are most proud of. We have created a space that can accommodate any client, those who prefer exclusive privacy and those who do not.”

“Our chic product shelving that displays our retail offerings is located right by the entrance of the salon. It commands attention, whether the client is on her way in or on her way out. The retail shelves, stocked with Kerastase and Davines products, are strategically viewable from the waiting area.”

“Here, in the shampoo area, we practice a Japanese shampooing technique that includes a complimentary relaxing head massage. The massage helps clients fully relax and drift away to a Zen-like world, surrounded by our soothing, calm colors and lighting design.”

“Here, at our Takara Belmont styling stations, our staff serves complimentary beverages including Starbucks coffee, hot chocolate, cappuccinos and tea. We offer a professional environment which is inviting, elegant and pleasant.”

“This is our color lounge, where we use Goldwell, Redken and L’Oréal. Here, we have color corrective lighting that allows hair color to be read as it would be in daylight. This room is comfortable and open, while being out of the public social space. Featuring a top of the line rollerball hair processor, this helps speed up the processing time. We also have a self-service blow out area.”






ABOUT THE AUTHOR: Alison Alhamed

Alison Alhamed, Editor in Chief of Modern Salon Magazine | Editor of First Chair

Since July 2008, Alison has worked across all brands under the MODERN SALON Media umbrella, including MODERN SALON, SALON TODAY, FIRST CHAIR and MODERN SALON TV. Alison’s passion for the beauty industry grew even deeper after she enrolled in beauty school, working as an editor by day and a student by night. Alison earned her cosmetology degree from Pivot Point International in Bloomingdale, Illinois, in May 2011.

You can find Alison on Google+ or e-mail her at aalhamed@vancepublishing.com.


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