Tantalizing Tuesdays: Journey to Eden—start with the ancient treatment of hand and foot reflexology. This treatment creates a healthy balance through enhancing circulation to the corresponding organs and meridians. Then soak in a hydrotherapy bath with mineral salts and exotic aromatherapy oils. As you relax in the tub, you will experience a neck, shoulder and scalp therapy treatment for total renewal. Followed by steam and sauna session.
Wonderful Wednesdays: Refresher mini facial and a stress reliever massage.
Perfect Thursdays: Refresh your face with a mini facial, treat nails with a spa manicure, and be ready to step out with style after your mini pedicure.
Who performs it: stylist, esthetician, massage therapist or nail technicians, depending on the service
Length of service: 2 hours
Average sold: about 10 per day (fewer on Monday special)
Why it’s the best: “Most of our customer base are professionals, and while that’s good for business, it makes early morning during the week slow,” says owner Fanit Panofsky. “The quick fixes are a win-win—they keep our staff busy during our slower morning hours and they offer miniature packages for our clients at a great savings. They are also a great way for a client to try a new service.”
The Best Local Tie-In
One of the best ways to create a unique destination experience for your guests is to leverage the assets of your environment—whether that means incorporating local culture into the service or a local ingredient into a product.
Service: Coquina Scrub
Where it’s at: Ginn Hammock in Palm Beach, Florida
Menu description: Ginn Hammock Beach guests enjoy seeing coquina shells on their beach walks. Now the coquina shell can be found in a product only available at Ginn Hammock Beach. The coquina, a sedimentary rock composed of tiny, glistening shell fragments, is blended with natural emollients to create an exfoliating scrub. The golden scrub is applied in a wave-like motion to the entire body and is followed by the application of a refreshing lotion.
Who performs it: massage therapist or esthetician
Products used: coquina scrub and coconut moisturizer
Length of service: 30 minutes
Average sold: 15 per month
Why it’s the best: “We partnered with CD&P Health Products to create products that incorporated an indigenous ingredient for a unique experience,” explains Holm. “They worked on different formulations until the consistency and fragrance was just right. Now we can offer a service that nobody else has, and our guests love to take home the scrub as a way to say, ‘I was there.’”