Marketing brings in new clients, which helps drive growth. But, there’s no question that growth comes at a price. We surveyed a sample of owners from our ProView Panel to assess what salons were spending on marketing campaigns and which vehicles they felt were most effective. Fifty-nine owners responded:
How much do you typically budget annually for advertising?
- None: 9%
- Less than $5,000: 44%
- $5,000-$10,000: 19%
- $10,000-$15,000: 7%
- $15,000-$20,000: 5%
- $20,000: 16%
Which of the following mediums do you use for advertising and marketing?
- Local newspapers and magazines: 63%
- E-mail newsletters: 60%
- Yellow pages: 42%
- Online search directory (Spafinder, Spagoer, Spatub): 42%
- Radio advertising: 17%
- TV commercials: 12%
- Billboard advertising: 7%
When announcing salon/spa promotions with coupons, which avenue has been the most effective for you?
- E-mail newsletters: 44%
- Local newspapers and magazines: 26%
- Direct mail pieces: 19%
- Radio advertising: 10%
- Yellow pages: 1%
Who handles the bulk of your marketing efforts?
- Owner: 77%
- Manager: 10%
- Outside agency: 5%
- Front desk: 4%
- Marketing coordinator: 4%
Comments (0) Leave a comment