A Snapshot of Salon Marketing

By Web Editor | 09/03/2009 2:34:00 PM

 


Marketing brings in new clients, which helps drive growth. But, there’s no question that growth comes at a price. We surveyed a sample of owners from our ProView Panel to assess what salons were spending on marketing campaigns and which vehicles they felt were most effective. Fifty-nine owners responded:


How much do you typically budget annually for advertising?

  • None: 9%
  • Less than $5,000: 44%
  • $5,000-$10,000: 19%
  • $10,000-$15,000: 7%
  • $15,000-$20,000: 5%
  • $20,000: 16%


Which of the following mediums do you use for advertising and marketing?

  • Local newspapers and magazines: 63%
  • E-mail newsletters: 60%
  • Yellow pages: 42%
  • Online search directory (Spafinder, Spagoer, Spatub): 42%
  • Radio advertising: 17%
  • TV commercials: 12%
  • Billboard advertising: 7%


When announcing salon/spa promotions with coupons, which avenue has been the most effective for you?

  • E-mail newsletters: 44%
  • Local newspapers and magazines: 26%
  • Direct mail pieces: 19%
  • Radio advertising: 10%
  • Yellow pages: 1%


Who handles the bulk of your marketing efforts?

  • Owner: 77%
  • Manager: 10%
  • Outside agency: 5%
  • Front desk: 4%
  • Marketing coordinator: 4%



 

 

 

SHARE THIS

 


Comments (0) Leave a comment 

Name
e-Mail (required)
Location

Comment:

characters left