The Book: Success at Your Fingertips: How to Succeed in the Skin Care Business
Written by: Lydia Sarfati
Published by: L.S. Publications, Inc.
Reviewed by: Vito Mazza, owner of Vito Mazza Salon and Spa in Woodbridge, New Jersey
SALON TODAY: What is the book about?
Vito Mazza: "This book is about the nuts and bolts of how to create a successful spa. From creating the ultimate client journey to product purchasing and strategies, it’s an excellent resource for the new owner and a great refresher for the veteran."
SALON TODAY: What did you like best about the book?
Vito Mazza: "I loved Lydia Sarfati’s honesty in sharing her personal journey from Europe to the US, it was nice to see that there is a heartbeat behind the brand. I think the focus on the guest experience in the opening chapter sets the tone for success in any salon or spa."
SALON TODAY: For you, what was the biggest takeaway message from this book?
Vito Mazza: "Believe in yourself. Challenge yourself to grow. If you do these things, great things will happen. The book was an inspirational message that you can achieve whatever you set your mind out to do!"
SALON TODAY: What’s one idea from the book that you will implement in your professional or personal life?
Vito Mazza: "As my vision expands, so must the areas of personal and professional growth. Spiritual, physical, emotional and intellectual happiness plays a big part in my work/life balance. It was refreshing to see that you can be successful and achieve your dreams without compromising your values as witnessed in this book."
SALON TODAY: Why would you recommend this book to peers, colleagues or your staff?
Vito Mazza: "I think any book that is written by a leader and pioneer in our industry is a must read. Salon and spas can expect to improve their level of providing great guest service by reading and implementing ideas from this book….guaranteed!"
Vito Mazza, owner of the Vito Mazza Salon and Spa in Woodbridge, New Jersey, is the book reviewer for this installment of Top Shelf.