As you grew your company, what, if anything, has held you back?
Growth was so rapid for us that it became expensive and difficult to create proper infrastructure, because our needs and tasks changed so quickly and dramatically. It sounds like a good problem to have—until it happens to you!
What is the number-one quality you look for when hiring employees, and how do you evaluate if they possess that trait?
Internal motivation—most other things can be learned or developed, but it is difficult to instill motivation in a person who is apathetic and uninspired inside. When hiring, the most obvious place to start is to look at the person’s past history and feel out their energy level face to face.
What’s the best thing an employee/colleague ever said about you?
People often tell me I inspire them and that I am a role model. That’s a lot of responsibility to shoulder, so I try hard to always behave in a way that would make my customers and employees proud of me.
If you were training another woman to takeover your job, what’s the most important advice you would offer her?
Harness, develop and practice creative thinking. Creativity is necessary not only for innovation, but also for developing novel tools for the management of people.
If someone were to write a book about your life, what would be an appropriate title?
If you weren’t in the beauty industry, what would you be doing?
I would definitely still be working in molecular biology/genetics. It was in the lab that I learned to basically split hairs and perform all sorts of delicate microscopic tasks that made applying one lash fiber at a time second nature.
What are you working on now? What’s your next professional step?
Right now we are working on international NovaLash Signature Studio lash salons. We just opened one in India. We are also working on opening more NovaLash schools around the world so more people can learn proper techniques and earn a good living applying lash extensions.
How would you like to spend your retirement?
I would love to go back to my roots in genetics/molecular biology and create my own breed of dog. It’s something I’ve had on my mind for many years and I’d like to see more planning go into promoting health, as well as a certain look and disposition. We have incredible technology available to us now, and I would love to use it to create a beautiful, healthy breed that meets human beings’ needs and desires in a pet, while going back to a little more of what nature intended dogs to look like.