The Lash Co.
Houston, Texas

OWNER: Sophia Navarro and Sophy Merszei
DESCRIPTION: For longer, thicker, darker lower lashes
PRICE: $60 for initial set/$30 for touch-up
LENGTH OF SERVICE: 30 minutes
WHO PERFORMS IT: NovaLash advanced certified extensionists
PRODUCTS/TOOLS NEEDED: NovaLash Natural or Curly Curl extensions, Sensitive Eyes Lash Adhesive, NovaLash Dumont Forceps
HOW IT’S MARKETED: Most new clients come in for a full-set of lash extensions (doesn’t include lower lashes). After a few visits clients become interested in add-on services to amp up their lash look. For this reason, the salon has advertised the lower lash service to current clients only, but with the Twiggy lower lash look coming back we are now marketing to outside clients.
AVERAGE SOLD PER MONTH: 50 sets