Agadir had platform artists next to their booth showing off their leave-in treatment to passerby. The product claims to eliminate frizz in one application. Simply apply the argan oil to the hair and flatiron. You can even put two drops of this product in with your bleach application or permanent hair color.
J Beverly Hills were "all about the updos" today. They particularly showed how to create an updo using their Strong Hold Gel--it calms flyaways and leaves a sleek finish.
After a long day of product shopping and show gazing, beauty professionals, celebrity stylists, Cosmetologist Chicago members, Modern Salon Media staff and more gathered for the BeautyBASH in the foyer outside of The Runway. The BeautyBASH celebrated Cosmetologist Chicago's (CC) 100 Years of Beauty and Pivot Point International's 50 Years of Education. The event not only tributed both of these prestigous organizations, but they also featured a fashion show that showcased the hit looks through the past 100 years.
As for tomorrow, it's going to be a jam-packed day. The Runway at ABS will feature Beth Minardi, Surface's Wayne Grund, Nick Arrojo, Farouk/Miss Universe, Angelo Seminara, P&G Salon Professional, Vidal Sasson Academy/Mark Hayes, and Goldwell/KMS. Stay tuned to MODERN for the LIVE updates and photos.
Stay tuned tomorrow morning when we will be posting all of the photos from the BeautyBASH! And, exclusive interviews of celebrity stylists from the Texture Pavilion and the show floor!