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Salon Management

Salon Management

Owner's Corner: Communicating with Millennials

We realized long ago that our younger employees typically don’t check their emails as often as they check their text messages. Our management team would send out a company-wide email about a new policy, an important event or a new product launch, and half the staff didn’t realize they had an email waiting because they never checked their inbox.

Salon Management

Personal Compass: Vaughn Acord

One of the most sought-after authorities in men’s grooming, Vaughn Acord did not find success by accident. The son of a barber, he gave his first haircut as a teenager in 1976.  After spending time as a successful model in New York, he was cast in a hair campaign for Vidal Sassoon and Trevor Sorbie in Europe, and his passion for haircutting and styling was ignited. 

Our Editors and Contributors

It Ain't Rocket Surgery: 7 Basic Steps to Marketing Success

Odds are, you're great at something.

Marketing, however, may not be your comfort zone. Nearly every day I speak with some of the best hair dressers and salon owners in the world, but they don’t always know how to let the rest of the world know just how good they truly are.

Don’t let marketing scare you, it ain’t rocket surgery!

If you have no marketing plan, follow these 7 simples steps to get yourself moving in the right direction. This isn’t the answer to all your problems, but it can start clearing the path.

Salon Management

Impressions Leverages '50 Shades of Grey' Popularity for Fund-raising Opportunity

Two weeks before its national theater debut, 50 Shades of Grey is sparking both excitement and controversy around the country, resulting in millions of women planning a girls’ night out to their local theater. One salon in Mequon, Wisconsin, predicted the phenomenon and spotted a brilliant marketing and philanthropic opportunity.

Salon Management

Caruh's 'We Love People Like You' Campaign

In designing a client recruitment campaign, Cyndi DeSoto, owner of Caruh Salon Spa in Seattle, Washington, started paying attention to the people with whom her team associated.

“In building a relationship business, I wanted our new guests to be people my team would enjoy spending time with,” DeSoto says. “Who are their friends? Where do they spend their time? Where are they most comfortable? It became clear their circle of influence included people in hospitality, teachers, emerging artists and other caregivers.”

Salon Management

On the Grid: Mapping Out Success

Recently, almost every member of the Nuovo salon group (three salons in the Sarasota, Florida, area with another opening in 2015) attended a Qnity + Aveda training session. The program is set up to make tracking numbers more intuitive to the creative, right-brained stylist.

“It’s a very Apple-esque approach,” says Nuovo co-owner Terry McKee (James Amato is Nuovo’s other co-owner). “It’s very simple, intuitive and creative. It’s numbers for creative people and celebrates small victories.”

Salon Today 200

18th Annual Salon Today 200: Portraits of Success in Salon and Spa Business

For nearly two decades, SALON TODAY has taken the pulse of salon and spa business through our Salon Today 200 competitions. Each summer, applicants across North America painstakingly fill out pages of detailed questions about every aspect of their business and craft 1,000-word essays in up to 11 different competition categories. Over the fall months, our team dives in, reading and scoring each application, tabulating data, determining the list of honorees and profiling each salon or spa.

Our Editors and Contributors

Avoid Stagnation in 2015

Hooray and welcome to 2015! The dawn of a new year always turns thoughts to new growth and new opportunities. What do you have planned for the next 365 days? Have you thought about it? Or was 2014 a pretty good year in your salon so you’re just planning to do it all over again?

Salon Business News

2015 Salon Today 200: Philanthropy

On a daily basis, the staff of a salon or spa give of their time, talents and spirit to each and every client. When that giving energy is channeled by the business for a philanthropy, the local community or a cause benefits as the salon or spa banks community goodwill. To prove their philanthropic initiatives were well-planned, we asked ST200 applicants to prepare a presentation to their community betterment associaiton which explained how to organize a fund-raiser, using their activities as examples.


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