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Salon Management

VIDEO: Why Clients Review Your Salon

Ever had a client who left your salon blissfully happy after her fabulous service, or so it seemed at the time, only to go online a few days later and trash your business?

You are not alone. Recently, Shortcuts Software's camera crew cross-examined clients to find out what provokes people to kiss ‘n’ tell online.

Salon Management

Owner's Corner: Breakroom Laboratory

At the beginning of the recession, Sherry Okamura, digital director for Urbaca Salon in Portland, Oregon, tried her hand at product development, throwing ingredients, essential oils and her hand-crafted concoctions on the breakroom table and inviting the salon’s team to give her feedback on a scale of one to 10 by writing on the bottles’ labels. “For almost a decade, Urbaca’s team members were my ‘skinny pigs,’ while I experimented with scented candles and hand lotions, then tested wax balms on their hair and skin,” says Okamura.

Our Editors and Contributors

Pandora's Box of Social Media: 7 Things You Must Do

Odds are, everyone reading this has opened the Pandora’s Box of social media for their salon. It’s a mistake not to, because there are so many wonderful opportunities inside. However, oncethe box is open, you must be very careful to control what you let out. As a marketing consultant, I find myself spending more and more time helping people rein in many of the negative impacts of social media.

To help avoid letting loose all the evils of social media into your world, make sure you have these seven simple things under control.

Salon Management

Owner to Owner: Snapchat Management

As the director of technical and business development for Zano Salons, Sara Aikens’ biggest challenge is communicating a consistent message to employees at the salon’s four locations surrounding Naperville, Illinois. With 150 employees to motivate, manage and support, Aikens knows the best way to communicate with each one is with through the communication vehicle each individual interacts with best. 

Our Editors and Contributors

Become a Habit Disruptor

We’re more than a quarter of the way through 2015, already 15 years into the 21st century, and while little, if any, of the technology promised to us on The Jetsons has been invented yet (hello flying cars!), we’re still hurtling toward the future – bigger, better, faster, smarter than ever before. Yet we still cling to old, comfortable habits, hesitant to even stick our toes in the water and try something new.

Salon and Spa Tours

The New Salon Hybrid

After losing three great stylists to booth rental salons, Sheila Barco and Jen Tryon, owners of the employment-based Salon Rootz in Medina, Ohio, faced a dilemma.

“We decided we needed to protect the investment we had made in educating our staff,” says Barco. “So we either needed to stop educating our team, or create our own opportunity for free-spirited, successful stylists who were ready to be their own entrepreneurs without the overhead of opening a salon.”

Business Builders

Successful Email Marketing: Building a Dream Database

You could have the most well-planned email campaign, but if you don’t have a growing list of subscribers – those clever, stylish emails you built could have a low return on investment.

When executed properly, email marketing can be one of the most cost-efficient and profitable ways to grow your business. In fact, some studies have shown that email marketing has an average of $40 return for every dollar spent.

Business Builders

Retirement Reassurance

One of Sam Beckford’s favorite success stories is a client who didn’t buy property until she was in her late 50s.

The client owned a small dance studio that operated out of a building she rented. Beckford advised her to buy commercial property and stop paying rent. So, at around age 57-58, when most people are thinking about retiring, she paid $2.4 million for a 10,000-square foot building.

After purchasing, she made a couple small improvements—nothing major. Two years later, the building appraised out at more than $4 million.

Business Builders

Talking to the Masses

When Scott Missad assumed ownership of the Gene Juarez Salons & Spas, with nine locations and an academy in Seattle, Washington, he knew he was gaining a revered brand and a fantastic team of employees. But as the co-leader of Strictly Business with Frank Gambuzza, Missad immediately began studying his new business and looking for new opportunities.

Salon Management

Next in Line: Building a Southern Dynasty

On Christmas Day 1998, Jamison Shaw and his daughter Candy Shaw inked a deal on the family’s dining room table, officially transferring ownership of Atlanta’s Jamison Shaw Hairdressers from Jamison to Candy. After signing the last document, Jamison handed Candy his business card on which he’d hand-written the words, “Choo-Choo.”

“Papa, what does Choo-Choo mean?” Candy asked.

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