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Salon Management

Business Builders

Successful Email Marketing: Building a Dream Database

You could have the most well-planned email campaign, but if you don’t have a growing list of subscribers – those clever, stylish emails you built could have a low return on investment.

When executed properly, email marketing can be one of the most cost-efficient and profitable ways to grow your business. In fact, some studies have shown that email marketing has an average of $40 return for every dollar spent.

Business Builders

Retirement Reassurance

One of Sam Beckford’s favorite success stories is a client who didn’t buy property until she was in her late 50s.

The client owned a small dance studio that operated out of a building she rented. Beckford advised her to buy commercial property and stop paying rent. So, at around age 57-58, when most people are thinking about retiring, she paid $2.4 million for a 10,000-square foot building.

After purchasing, she made a couple small improvements—nothing major. Two years later, the building appraised out at more than $4 million.

Business Builders

Talking to the Masses

When Scott Missad assumed ownership of the Gene Juarez Salons & Spas, with nine locations and an academy in Seattle, Washington, he knew he was gaining a revered brand and a fantastic team of employees. But as the co-leader of Strictly Business with Frank Gambuzza, Missad immediately began studying his new business and looking for new opportunities.

Salon Management

Next in Line: Building a Southern Dynasty

On Christmas Day 1998, Jamison Shaw and his daughter Candy Shaw inked a deal on the family’s dining room table, officially transferring ownership of Atlanta’s Jamison Shaw Hairdressers from Jamison to Candy. After signing the last document, Jamison handed Candy his business card on which he’d hand-written the words, “Choo-Choo.”

“Papa, what does Choo-Choo mean?” Candy asked.

Business Builders

Next in Line: Grooming a Successor

In her early 20s, Amanda Hair was managing a Bebe clothing story, when a stylist from the nearby Bob Steele Salon ducked in for some items to use in a photoshoot. Admiring Hair’s look, the stylist asked if she’d ever consider modeling for the salon. Thinking it would be fun, Hair agreed, later modeling for a future shoot and meeting Steele and his team. Attracted to the salon’s energy, Hair became a client as well as a model. 

Salon Management

Next in Line: Family Matters

When Denise and Ron Provenzano launched their first Zano Salons location in Naperville, Illinois, in 1985, their sons were young. “Like most new salon owners, our topic of conversation was always about Zanos whether we were around the dinner table or in the car,” Denise Provenzano says.

Salon Management

Sharing the Stakes

Through the Salon Resource Group, Peter Mahoney owns 23 salons under five different brand names throughout Canada. Within that salon group, he’s groomed about 20 different employee-owners who each have a stake in the future success of the business. As the president of the Summit Salon Business Center LLC, and the author of the educational CD “Empower Your Profit,” he shows other salon owners how to do the same on a daily basis.

Business Builders

A Consultation is More than Asking Questions

To grow a successful business it is necessary to have a strong foundation. The consultation is the foundation for Eryn Harrison, owner of Calm, A Salon in Oakland, California, and a stylist for 18 years. Her entire staff is trained on what calls she calls, “The Art of the Consultation” giving them the skills and confidence to build and service their clientele and be part of the growth and success of the salon.

Salon Management

Community Relations: 7 Easy Ways to Make the Most of Your Donated Time and Money

Of course you want to help others, it’s human nature. Most likely, you get more requests at your salon than you can easily respond to. Sponsorships, donations, gift certificates, and services—there are nonprofit groups that can benefit from anything we have to give.

Don’t be afraid to draw attention to all your efforts to help others. There’s nothing wrong with benefitting from what you’re doing for the community, in fact it’s necessary because the more you benefit from your efforts…the more you can continue to do for others.

Just a few very simple ideas include:

Salon Management

Feeling the Heat

In April 2002, Inez Gray, owner of Habitude in Seattle, was awoken with a phone call informing her that her salon was ablaze. A common cause of salon fires, oil-saturated spa towels combusted after being left warm in the dryer overnight. What was surprising, however, was that the dryer was off when the fire occurred. 

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