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Salon Management

Salon Management

How to Groom Your A-Team

Whether you’ve only been in business a few years or are an industry veteran, it’s tempting to spend revenue on updating your space, investing in new technology or financing new client incentives. Although these are all worthy investments, successful owners agree the best return occurs when you spend on your biggest asset—your employees.

Salon Management

How Salons Track Goals

In the salon world, what gets measured, gets accomplished. SALON TODAY asked three salon owners what Key Performance Indicators (KPIs) they measure and review during one-on-one staff meetings.

SALON VISAGE, Knoxville, Tennesse, owned by Belinda and Frank Gambuzza
* Client count
* Average service ticket
* Product units per client
* Pre-booking percentage

Salon Management

Salon Owners Share their Favorite Interview Questions

Owners agree that one of the most important steps in developing an A-team is hiring the right kind of people to begin with. So we asked Frank Gambuzza, Kez Broad and Courtney Costello what their favorite interview question is and what kind of response they are looking for from job candidates.

Salon Management

A Lesson in Real Estate from the Kings

As they say… location, location, location. Now that we’ve agreed to open a salon, where should we put it?   So many great high potential neighborhoods in Brooklyn.

We know the areas we like, but we've agreed not to bet our savings on just our gut.  It's time to find a commercial real estate broker and map out the neighborhoods we love, the broker's experience and relevant demographic data.  

Salon Management

Strategic Hiring

The first step in growing your salon business is surrounding yourself with the right team, says Andrew Dale, founder of Unite who also teaches the Paramount Business program to member salons.

“Finding the right people is about creating a team that fits your business DNA or brand,” Dale says. “They have to fit in your culture in order for everyone to move in the same direction and to achieve your overall business goals.”

Salon Management

Finding Park Place

As vice president of real estate for SportClips, Greg Smith knows a thing or several about selecting a superb site for a new salon. On a daily basis he’s working with area developers to find locations for the franchisees, reviewing market analysis on different communities and negotiating with landlords. Recently he answered some of our questions about site location.

On real estate priorities…

Salon Management

Practice Makes the Perfect Partnership

Going into business with a partner is not a decision to take lightly. Personality, professionalism, integrity and management skills all have to be analyzed in a potential partner.

And when a partnership doesn’t work, a business is at stake—employees and clients are both negatively affected by a relationship gone bad.

Salon Management

The Four Phases of a Sound Financial Plan

Everything looks like a nail if your only tool is a hammer – that’s what financial planning expert Brad Berger finds himself telling clients all the time. What does he mean?

“A lot of the people in the financial services industry have only a hammer; they have specific products to sell, so they present them as the perfect solution for you,” says Berger, author of the book “Stop Trying to Keep Up With the Joneses – They’re Broke Anyway.” (

Salon Management

65 Salon Business Marketing Ideas

SALON TODAY stumbled across a super helpful article dedicated to marketing tips and ideas that help promote your salon. Harms Software carefully crafted the best marketing techniques for salon businesses that feel like they are running out of promotion ideas. The best part is there are 65 of them! The list below is separated into tips you can incorporate at the salon, online, offline and using their software.

Salon Management

Ring It Up: Holiday Promotion Ideas

Show You Care

Clients connect with your business when you tap into the heart of the giving season. Paul Mitchell’s Give Beautifully Campaign, supported by all Mitch, Tea Tree and Awapuhi Wild Ginger gift sets, encourages stylists and clients to share on Instagram and Twitter why they give back or what they’re doing to make a difference. For every post tagged #GivingIsMyStyle, the company will donate $1 to charity.


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