Go overboard: Consider organizing your boards into different gift categories to capitalize on those hard-to-buy-for groups. You know I mean…ahem, guys! Think about what services and retail gifts you can offer for men and pin them together on a board. Do the same for cuddly grandmas and image-obsessed teenage nieces.
Create original content: It’s not too difficult to create pins that will generate activity around your brand. Think outside the box. Pins do not need to be single images. You can put together montages of step-by-step party hair, giving pinners ideas on how to do their hair. Watermark them and the sit back as your work (and brand name) are seen by thousands around the world.
Valorie Reavis is part of Linkup Marketing, an online marketing resource site. She is an expert on search engine marketing, salon email marketing programs and social media marketing for salons and spas. If you have any queries for Valorie or the Linkup team check out the website www.linkupmarketing.com, email firstname.lastname@example.org, find them on facebook.com/linkupmarketing or follow them on Twitter @linkupmarketing