When MINDBODY opened for business in 2001, yoga and Pilates studios represented the majority of our clients. We understood their class-based business model, and our online scheduling software met their needs very well. Through the years, we've brought many new innovations to the software, and as a result, we now have nearly 10,000 clients that now include spas, martial arts schools, fitness clubs, children's programs and salons.
- an increase in the number of auto-pays sold from 30 to 91
- growth in auto-pay revenue from 5 percent to 24 percent
- a 53 percent growth in annual revenue from '08 to '09
Meg McCall is the director of marketing for MINDBODY, a developer of online business management software for salons and other wellness-based organizations. McCall holds and MBA and has a love of writing. Her long-term understanding of other wellness industries offers a unique perspective to salon owners. For more information on MINDBODY, visit www.mindbodyonline.com/salon.
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