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Salon Today 200

2017 Salon Today 200: Technology

Stacey Soble | December 10, 2016 | 6:00 AM
The team from Tulip Salon & Spa in Fredericksburg, Virgina.

In today’s fast-paced world, technology plays a critical role in boosting a salon and spa to the next level—from communicating with guests, measuring and motivating team members and keeping all systems running strong.

Charlene Stratton, co-owner of Artbeat Salon & Gallery in Berkeley, CA.
Charlene Stratton, co-owner of Artbeat Salon & Gallery in Berkeley, CA.

ARTBEAT SALON & GALLERY
Berkeley, CA
artbeatsalon.com
Charlene and Christian Stratton
SQUARE FEET: 2,800
TOTAL EMPLOYEES: 19
AUTOMATED SINCE: 2006
WEBSITE ESTABLISHED: 2006
AVERAGE CUT & STYLE: $75
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: STX
ASSOCIATION: PBA
“To keep our technology a step above the rest, we are launching a whole new front-desk position. This employee will roam the salon with an iPad, pre-booking guests at the chair, updating service notes, and grabbing and bagging retail for clients.”

AURA SALON, INC.
St. Augustine, FL
myaurasalon.com
Chad Pereira
and Edward Pereira
SQUARE FEET: 3,500; 2,000
TOTAL EMPLOYEES: 42
AUTOMATED SINCE: 2008
WEBSITE ESTABLISHED: 2008
AVERAGE CUT & STYLE: $43
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: Millennium, Demandforce, ZeeZor
ASSOCIATION: PBA
“With automated confirmations, Demandforce really has made a difference in the amount of confirmation calls we make. We now make 70% fewer calls than before.”

AVANT SALON SPA
Austin, TX
avantsalon.com
Roy Fredericks
SQUARE FEET: 5,000; 2,500; 2,500
TOTAL EMPLOYEES: 60
AUTOMATED SINCE: 1983
WEBSITE ESTABLISHED: 1993
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: Aveda
TECH SUPPORT: SalonBiz, Demandforce, ZeeZor
ASSOCIATIONS: PBA, 2 to 10 Network
“ZeeZor is one of our favorite technology tools. At a glance, we can see and compare metrics across time, location and people. What we love best is the ability to coach our team members who are having great days and acknowledging them in real time.”


AVEDA INSTITUTE DENVER
Denver, CO
avedainstitutedenver.com
Dale Le Monds
SQUARE FEET: 27,000
TOTAL EMPLOYEES: 54
AUTOMATED SINCE: 2005
WEBSITE ESTABLISHED: 2005
AVERAGE CUT & STYLE: $18
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: OPI
TECH SUPPORT: SpaBiz, Demandforce, ZeeZor
ASSOCIATIONS: PBA, AACS
“Guests can work with the students to use the ‘My Aveda Makeover’ app and see themselves with any new style or hair color simply by taking a picture.”

Linda Springs, Blake Springs and Becky Davidson of Belladona Salon & Spa in Cape Girardeau, MO.
Linda Springs, Blake Springs and Becky Davidson of Belladona Salon & Spa in Cape Girardeau, MO.

BELLADONA SALON & SPA
Cape Girardeau, MO
belladonasalonspa.com
Linda Springs and Becky Davidson
SQUARE FEET: 4,200; 2,300 TOTAL EMPLOYEES: 40
AUTOMATED SINCE: 2007
WEBSITE ESTABLISHED: 2009
AVERAGE CUT & STYLE: $35
BEST-SELLING RETAIL: Aveda, Eufora, Davines
COLOR: Aveda, Eufora
SKIN CARE: Aveda, Glo Therapeutics
NAIL CARE: Aveda, OPI, CND
TECH SUPPORT: Millennium, Demandforce, WebOpenings, Egift
“Mood-Mix Pro allows our guests to download an app to their phone or tablet and request what music they want to hear in our salon. It makes the environment uniquely ours based on their preferences, and creates a very fun, upbeat atmosphere.”

BERENICES
Denver, CO
berenicesdenver.com
Louie Lago, Sara Brentano, Lisa Kirkland and Minica McCrackin
SQUARE FEET: 3,000
TOTAL EMPLOYEES: 27
AUTOMATED SINCE: 2001
WEBSITE ESTABLISHED: 2002
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: SalonBiz, Demandforce, ZeeZor, Web Cloud Apps
ASSOCIATION: PBA
“ColorBiz provides our service providers with detailed records of a client’s foil pattern, density of their highlight weave, and exact color measurements in a standard format. This has reduced our backbar costs by 8% and increased productivity.”

PAUL KENNETH SALON & SPA
Woburn, MA
pksalon.com
Paul Kenneth Costa and Jackie Maniaci
SQUARE FEET: 3,700; 1,600
TOTAL EMPLOYEES: 16
AUTOMATED SINCE: 2000
WEBSITE ESTABLISHED: 2003
AVERAGE CUT & STYLE: $70
BEST-SELLING RETAIL: PK Professional, PK Eco Chic
COLOR: Matrix, L’Oréal Professionnel
SKIN CARE: Clinical Care
NAIL CARE: CND
TECH SUPPORT: Milano, Demandforce
ASSOCIATIONS: Intercoiffure, PBA, Global Hair & Fashion Group
“Tablets are the most recent addition. We use them for express checkouts, pre-booking at the chair and a concierge system that allows us to measure every touch point to the client via email or text.

The management team from Salon Rootz in Medina, OH.
The management team from Salon Rootz in Medina, OH.

SALON ROOTZ, INC.
Medina, OH
salonrootz.com
Jen Tryon and Sheila Barco
SQUARE FEET: 1,800
TOTAL EMPLOYEES: 14
AUTOMATED SINCE: 2010
WEBSITE ESTABLISHED: 2009
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: L'Oreal Professionnel
COLOR: L'Oreal Professionnel
NAIL CARE: OPI, Essie, CND
TECH SUPPORT: Millennium, Constant Contact
ASSOCIATIONS: PBA
“We continue to produce online videos as a highly effective way to introduce our salon culture, create excitement for new services we launch, display editorial work created during photo shoots and offer how-tos on the latest trends.”

The team from Tulip Salon & Spa in Fredericksburg, Virgina.
The team from Tulip Salon & Spa in Fredericksburg, Virgina.

TULIP SALON & SPA
Fredericksburg, VA
tulipsalonspa.com
Priscilla and Ralph Priebe
SQUARE FEET: 2,300
TOTAL EMPLOYEES: 22
AUTOMATED SINCE: 2010
WEBSITE ESTABLISHED: 2010
AVERAGE CUT & STYLE: $54
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: OPI
TECH SUPPORT: SalonBiz, Demandforce
ASSOCIATIONS: PBA, Chamber of Commerce
“Using Demandforce, we market to existing guests using six customized email messages, including cut and color reminders, new product introductions and upsell offers. These technological systems generated $32,000 in additional revenue.”

Kerry Hovland and Amy Kott Hovland, owners of Von Anthony Salon in Frisco, TX.
Kerry Hovland and Amy Kott Hovland, owners of Von Anthony Salon in Frisco, TX.

VON ANTHONY SALON
Frisco, TX
vonanthonysalon.com
Amy Kott Hovland and Kerry Hovland
SQUARE FEET: 3,400
TOTAL EMPLOYEES: 32
AUTOMATED SINCE: 2009
WEBSITE ESTABLISHED: 2009
AVERAGE CUT & STYLE: $77
BEST-SELLING RETAIL: Oribe, Kérastase
COLOR: Goldwell, Wella
SKIN CARE: Circ-cell
NAIL CARE: LCN, Essie
TECH SUPPORT: Millennium, Demandforce, Salon Clouds
“We use the smart phone’s location services to send out notifications to guests about specials when they are within a two-mile radius of the salon. The app can also send out a notification when we create a new offer.”

Additional Honorees
Bii Hair Salon, West Dundee, IL
Bijou Salon, Skaneateles, NY
Blo, Raleigh, NC
Canvas Salon and Skin Bar, Powell, OH
The Changing Room, Aventura, FL
Coco Cheveux Salon, South Portland, ME
Cutting Loose Salons, University Park, FL
Eikonic House of Barbers, Brampton, Ontario
Five Senses Spa and Salon, Peoria, IL
Frangipani Hair Studio, Inc. Jacksonville Beach, FL
Ginger Bay Salon & Spa; Kirkwood, MO
Impressions, Mequon, WI
Integrity Lash, Pasadena, CA
Juut Salonspas, Minneapolis, MN
Nuovo Salon Group, Sarasota, FL
Omagi Salon Spa, Louisville, KY
Paris Parker Salons & Spas, Hammond, LA
Progressions Salon Spa Store, Rockville, MD
Salon Laurie & Company, Baltimore, MD
Teddie Kossof Salon Spa, Northfield, IL
Trios Aveda Salon, Fort Collins, CO
Voga Salon, Overland Park, KS
Urban Betty, Austin, TX
Westside Hair Care LLC, Hackettstown, NJ
Z Studio, Tulsa, OK

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