Meet the 2017 Salon Today 200 Honorees in the category of Technology. In today's fast-paced world, technology plays a critical role in boosting a salon and spa to the next lever--from communicating with guests, measuring and motivating team members and keeping all systems running strong.
The team from Tulip Salon & Spa in Fredericksburg, Virgina.
5 min to read
In today’s fast-paced world, technology plays a critical role in boosting a salon and spa to the next level—from communicating with guests, measuring and motivating team members and keeping all systems running strong.
ARTBEAT SALON & GALLERY Berkeley, CA artbeatsalon.com Charlene and Christian Stratton SQUARE FEET: 2,800 TOTAL EMPLOYEES: 19 AUTOMATED SINCE: 2006 WEBSITE ESTABLISHED: 2006 AVERAGE CUT & STYLE: $75 BEST-SELLING RETAIL: Aveda COLOR: Aveda SKIN CARE: Aveda TECH SUPPORT: STX ASSOCIATION: PBA “To keep our technology a step above the rest, we are launching a whole new front-desk position. This employee will roam the salon with an iPad, pre-booking guests at the chair, updating service notes, and grabbing and bagging retail for clients.”
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AURA SALON, INC. St. Augustine, FL myaurasalon.com Chad Pereira and Edward Pereira SQUARE FEET: 3,500; 2,000 TOTAL EMPLOYEES: 42 AUTOMATED SINCE: 2008 WEBSITE ESTABLISHED: 2008 AVERAGE CUT & STYLE: $43 BEST-SELLING RETAIL: Aveda COLOR: Aveda SKIN CARE: Aveda TECH SUPPORT: Millennium, Demandforce, ZeeZor ASSOCIATION: PBA “With automated confirmations, Demandforce really has made a difference in the amount of confirmation calls we make. We now make 70% fewer calls than before.”
AVANT SALON SPA Austin, TX avantsalon.com Roy Fredericks SQUARE FEET: 5,000; 2,500; 2,500 TOTAL EMPLOYEES: 60 AUTOMATED SINCE: 1983 WEBSITE ESTABLISHED: 1993 AVERAGE CUT & STYLE: $60 BEST-SELLING RETAIL: Aveda COLOR: Aveda SKIN CARE: Aveda NAIL CARE: Aveda TECH SUPPORT: SalonBiz, Demandforce, ZeeZor ASSOCIATIONS: PBA, 2 to 10 Network “ZeeZor is one of our favorite technology tools. At a glance, we can see and compare metrics across time, location and people. What we love best is the ability to coach our team members who are having great days and acknowledging them in real time.”
AVEDA INSTITUTE DENVER Denver, CO avedainstitutedenver.com Dale Le Monds SQUARE FEET: 27,000 TOTAL EMPLOYEES: 54 AUTOMATED SINCE: 2005 WEBSITE ESTABLISHED: 2005 AVERAGE CUT & STYLE: $18 BEST-SELLING RETAIL: Aveda COLOR: Aveda SKIN CARE: Aveda NAIL CARE: OPI TECH SUPPORT: SpaBiz, Demandforce, ZeeZor ASSOCIATIONS: PBA, AACS “Guests can work with the students to use the ‘My Aveda Makeover’ app and see themselves with any new style or hair color simply by taking a picture.”
BELLADONA SALON & SPA Cape Girardeau, MO belladonasalonspa.com Linda Springs and Becky Davidson SQUARE FEET: 4,200; 2,300 TOTAL EMPLOYEES: 40 AUTOMATED SINCE: 2007 WEBSITE ESTABLISHED: 2009 AVERAGE CUT & STYLE: $35 BEST-SELLING RETAIL: Aveda, Eufora, Davines COLOR: Aveda, Eufora SKIN CARE: Aveda, Glo Therapeutics NAIL CARE: Aveda, OPI, CND TECH SUPPORT: Millennium, Demandforce, WebOpenings, Egift “Mood-Mix Pro allows our guests to download an app to their phone or tablet and request what music they want to hear in our salon. It makes the environment uniquely ours based on their preferences, and creates a very fun, upbeat atmosphere.”
BERENICES Denver, CO berenicesdenver.com Louie Lago, Sara Brentano, Lisa Kirkland and Minica McCrackin SQUARE FEET: 3,000 TOTAL EMPLOYEES: 27 AUTOMATED SINCE: 2001 WEBSITE ESTABLISHED: 2002 AVERAGE CUT & STYLE: $45 BEST-SELLING RETAIL: Aveda COLOR: Aveda SKIN CARE: Aveda TECH SUPPORT: SalonBiz, Demandforce, ZeeZor, Web Cloud Apps ASSOCIATION: PBA “ColorBiz provides our service providers with detailed records of a client’s foil pattern, density of their highlight weave, and exact color measurements in a standard format. This has reduced our backbar costs by 8% and increased productivity.”
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PAUL KENNETH SALON & SPA Woburn, MA pksalon.com Paul Kenneth Costa and Jackie Maniaci SQUARE FEET: 3,700; 1,600 TOTAL EMPLOYEES: 16 AUTOMATED SINCE: 2000 WEBSITE ESTABLISHED: 2003 AVERAGE CUT & STYLE: $70 BEST-SELLING RETAIL: PK Professional, PK Eco Chic COLOR: Matrix, L’Oréal Professionnel SKIN CARE: Clinical Care NAIL CARE: CND TECH SUPPORT: Milano, Demandforce ASSOCIATIONS: Intercoiffure, PBA, Global Hair & Fashion Group “Tablets are the most recent addition. We use them for express checkouts, pre-booking at the chair and a concierge system that allows us to measure every touch point to the client via email or text.
SALON ROOTZ, INC. Medina, OH salonrootz.com Jen Tryon and Sheila Barco SQUARE FEET: 1,800 TOTAL EMPLOYEES: 14 AUTOMATED SINCE: 2010 WEBSITE ESTABLISHED: 2009 AVERAGE CUT & STYLE: $45 BEST-SELLING RETAIL: L'Oreal Professionnel COLOR: L'Oreal Professionnel NAIL CARE: OPI, Essie, CND TECH SUPPORT: Millennium, Constant Contact ASSOCIATIONS: PBA “We continue to produce online videos as a highly effective way to introduce our salon culture, create excitement for new services we launch, display editorial work created during photo shoots and offer how-tos on the latest trends.”
TULIP SALON & SPA Fredericksburg, VA tulipsalonspa.com Priscilla and Ralph Priebe SQUARE FEET: 2,300 TOTAL EMPLOYEES: 22 AUTOMATED SINCE: 2010 WEBSITE ESTABLISHED: 2010 AVERAGE CUT & STYLE: $54 BEST-SELLING RETAIL: Aveda COLOR: Aveda SKIN CARE: Aveda NAIL CARE: OPI TECH SUPPORT: SalonBiz, Demandforce ASSOCIATIONS: PBA, Chamber of Commerce “Using Demandforce, we market to existing guests using six customized email messages, including cut and color reminders, new product introductions and upsell offers. These technological systems generated $32,000 in additional revenue.”
VON ANTHONY SALON Frisco, TX vonanthonysalon.com Amy Kott Hovland and Kerry Hovland SQUARE FEET: 3,400 TOTAL EMPLOYEES: 32 AUTOMATED SINCE: 2009 WEBSITE ESTABLISHED: 2009 AVERAGE CUT & STYLE: $77 BEST-SELLING RETAIL: Oribe, Kérastase COLOR: Goldwell, Wella SKIN CARE: Circ-cell NAIL CARE: LCN, Essie TECH SUPPORT: Millennium, Demandforce, Salon Clouds “We use the smart phone’s location services to send out notifications to guests about specials when they are within a two-mile radius of the salon. The app can also send out a notification when we create a new offer.”
Additional Honorees Bii Hair Salon, West Dundee, IL Bijou Salon, Skaneateles, NY Blo, Raleigh, NC Canvas Salon and Skin Bar, Powell, OH The Changing Room, Aventura, FL Coco Cheveux Salon, South Portland, ME Cutting Loose Salons, University Park, FL Eikonic House of Barbers, Brampton, Ontario Five Senses Spa and Salon, Peoria, IL Frangipani Hair Studio, Inc. Jacksonville Beach, FL Ginger Bay Salon & Spa; Kirkwood, MO Impressions, Mequon, WI Integrity Lash, Pasadena, CA Juut Salonspas, Minneapolis, MN Nuovo Salon Group, Sarasota, FL Omagi Salon Spa, Louisville, KY Paris Parker Salons & Spas, Hammond, LA Progressions Salon Spa Store, Rockville, MD Salon Laurie & Company, Baltimore, MD Teddie Kossof Salon Spa, Northfield, IL Trios Aveda Salon, Fort Collins, CO Voga Salon, Overland Park, KS Urban Betty, Austin, TX Westside Hair Care LLC, Hackettstown, NJ Z Studio, Tulsa, OK
It's that time of year again: SALON TODAY 200 Application Season! To celebrate our 30th anniversary we have a new best practice category--Talent Recruitment and Retention. Applications due October 31st!
At night, Dominic Michael Salon keeps the interior lights on, as the illuminated, eye-catching contemporary design serves as a billboard that consistently attracts new guests.
Built from the ground up, Mane 18’s design strikes a balance between an elevated experience for guests and the functionality and flow necessary for team members to perform at their best.
Andreas Hogue Salon’s recent renovation surprises visitors with the interior’s expansion of space, elevated retail area, and changing views of the restored Chicago prairie.
It's Day 10 of our SALON TODAY 200 reveals, and we've reached the end! Today, we toast the honorees in the second half of growth--the salons, spas, and barbershops that constantly strive to build stronger bottom lines, including Brandy Smith Stephens in Baton Rouge, Louisiana.
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A big "Bravo!" to the salons and spas that develop strong cultures that fuel growth while retaining team members, such as Soleil Salon & Spa team in Windham, New Hampshire, who catch up reading last year's 200 issue.
We tip our hats to the salons and spas that genuinely connect with guests and strive to elevate their service, including Chenica Racine and Ricka O'Bannon, owners of C&R Beauty Bar in Louisville, Kentucky.
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Today, we have two 2026 SALON TODAY 200 categories as we hail the salons that find creative ways to build client loyalty and the ones that constantly explore and embrace new technology to further their businesses, including the social-savvy team from Verde Salon Group in Winnipeg, Manitoba.
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It's Day 1 of our 2026 SALON TODAY 200 announcements, and today, we raise our glasses for the honorees in the Business Builders category. These salons, including Elan Hair Studio in Spring Lake, New Jersey, took strategic risks that paid off in revenue-generating success.
It's time to celebrate the 2026 SALON TODAY 200 honorees who design rewarding career paths and seek out enriching benefits to keep their team members healthy, happy and growing, including the team from Pinup Studio in Raleigh, North Carolina, who always enjoy a good pajama party.
With a training salon, treatment rooms, education and collaboration spaces, a podcast studio and a yoga studio, BASE ONE is the foundation for the future growth of PENZONE Salons+Spas, as well as the company's gift to their community and the industry. Peruse the image gallery or take the personalized video tour led by Debra Penzone to see this exceptional space.