Industry News

Shaping Pinterest Proportions

Kelly Ehlers | September 23, 2014 | 8:07 AM
Kelly Ehlers, social media expert and founder of Ideas that Evoke marketing firm

Last up on our Social Media Sizing Guide, Pinterest.

Your salon is every guest’s go-to guide for beauty. Pinterest should be an extension of the assistance and inspiration you give to every guest. A place to showcase guest transformations, depict visions of upcoming hair trends, and how-to articles for all the latest styles. As a professional it’s important that your brand and your image portrays your exceptional level of service and skill. Optimizing your visual portfolio will help you portray that professionalism and make your pins stand out.

When adding a pin to your board, it’s crucial to remember that Pinterest puts a limit on the width of an image but not the length. Because of this guideline, Pinterest gives you the opportunity to pin image dimensions of your liking.  This means ideal images will be taller than the width of said photo. For example, you could pin a square image or even an infographic (much like the one above).  But consider the max width on any pin is going to be 236px wide.

Board covers are images on your Pinterest profile that communicate the topic each board. By uploading new images to your board covers, you also have the opportunity to brand your account. Sizing your image to the appropriate dimensions and using consistent brand imagery will provide visual symmetry across your account. The board cover has a limit of 222px x 150px, and thumbnails are 55px x 55px. 

Lastly, your profile photo is always a vital yet easy way to brand across all social channels. Profile photos on Pinterest are limited to 165px x 165px.

Shaping Pinterest Proportions

Let’s recap those numbers:

  • Pin size width needs to be limited to maximum of 236px
  • Board covers are 222px x 150px
  • Board thumbnails will be displayed as squares, reduced to 55px x 55px
  • Profile photos, also square, should be kept to 165px x 165px

Tip: When choosing images for boards, make sure it meets the following...

  • Use an image that fits the sizing criteria
  • One that is relevant to the board topic
  • Visually appealing to the target audience


Connect with Ideas That Evoke: 


At Ideas That Evoke we develop digital, social and mobile strategies for salon professional, beauty, hospitality and entertainment brands. As branding and public relations veterans, yet early adopters of all things digital, we understand the importance of creating measurable, buzz-worthy campaigns that generate bottom-line results. #IdeasThatEvoke

Originally posted on Modern Salon.

Facebook Comments

More from Industry News

Salon Today 200 When Ayla lost her hair during treatment for a rare form of leukemia, her sister and several members of her Brownie troop decided they wanted to donate hair to Wigs for Kids. The team at Impressions in Mequon, WI, made that happen, and here Ayla makes the first cut.
Salon Today 200

2017 Salon Today 200: Philanthropy

Stacey Soble | December 5, 2016

When salons and spas participate in community charities or organize their own philanthropic activity, they often are acting from the heart. But the goodwill generated from these activities serves as a powerful marketing tool and can propel both personal and professional growth. Here are our 2017 Salon Today 200 honorees in the category of Philanthropy.

Salon Today 200 The team at Rock Paper Scissor SalonSpa in Santa Fe, NM.
Salon Today 200

2017 Salon Today 200: Employee Education

Stacey Soble | December 3, 2016

For the most successful service providers, education is a career-long process. The best salons develop systems to strengthen the skills and confidnece of their newest team members, whicle encouraging their seasoned staff to continually stretch by brining education into the salon or supporting those who venture out to seek new skills. Find out which salons received top honors in the Salon Today 200 by developing strong education programs.

Salon Today 200 The team from The Circle Salon on retreat at the Garfield Park Conservatory in Chicago, IL.
Salon Today 200

2017 Salon Today 200: Salon Culture

December 9, 2016

Announcing the 2017 Honorees in the category of Salon Culture. Culture is that invisible, yet tangilbe, energy that binds and propels a team and attracts clients. A strong culture is hard to define and even more difficult to build. But when mastered, these salons are unstoppable.

Salon Today 200 The open concept reception table at Lavish in Webster, TX.
Salon Today 200

2017 Salon Today 200: Customer Service

Stacey Soble | December 1, 2016

When it comes to a client building a long-term relationship with a salon, the level of service a guest receives can be more important than the precision of the haircut of the quality of the color. Customer service impacts the client's overall experience, and the salons and spas who deliver it during each and every visit boost their overall sales along with their client retention figures. Find out who made this year's Salon Today 200 list in Customer Service.

Load More