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Management Practices

STAMP 2016: Paris Parker's Branding Strategy

Stacey Soble | September 6, 2016 | 8:19 PM

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Paris Parker
Headquartered in Hammond, Louisiana
Owner:
Neill Corporation

As Paris Parker approached its 25th anniversary this year, the company realized its brand hadn’t been growing with it. In 2015, it modernized its image with the help of Imaginal Marketing Group, updating its logo, revamping its website, and designing new business cards, gift cards, recruitment tools and VIP and referral cards.

“We made our stylists the stars by keeping the brand a minimalistic, black-and-white canvas that puts the emphasis on their work,” says Debra Neill Baker, principal of Neill Corporation. “Our team loves the new brand so much that several of them actually Instagrammed photos of their new business cards.”
 

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