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Management Practices

STAMP 2016: Paris Parker's Branding Strategy

Stacey Soble | September 6, 2016 | 8:19 PM

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Paris Parker
Headquartered in Hammond, Louisiana
Owner:
Neill Corporation

As Paris Parker approached its 25th anniversary this year, the company realized its brand hadn’t been growing with it. In 2015, it modernized its image with the help of Imaginal Marketing Group, updating its logo, revamping its website, and designing new business cards, gift cards, recruitment tools and VIP and referral cards.

“We made our stylists the stars by keeping the brand a minimalistic, black-and-white canvas that puts the emphasis on their work,” says Debra Neill Baker, principal of Neill Corporation. “Our team loves the new brand so much that several of them actually Instagrammed photos of their new business cards.”
 

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SALON TODAY RECOMMENDS: Salon Success Stories—Referrals, Retail, Online Booking and Hiring

Elizabeth Jakaitis | December 9, 2016

Salon ownership is about innovation; implementing new methods that will grow business and client satisfaction is key. At SALON TODAY, we're always on the lookout for accounts from salon owners on ways that they have made their business more efficient and profitable. Here are a collection of success stories gathered by Aveda Means Business which outline paths to gaining referrals, growing retail sales, implementing online booking and hiring smart.

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