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Management Practices

STAMP 2016: Salon Del Sol's Website

Stacey Soble | September 2, 2016 | 7:46 PM

sdssalon.com
Salon Del Sol
Richmond, Virginia
Owner:
Bob Latham

With six locations all with unique clientele, Latham worked with Imaginal Marketing Group to create a website that made it easy for new and loyal guests to find the information they are seeking. The site lets a first-time user select one of its locations, then remembers their selection so it’s pre-set the next time they visit. Each location has its own section, featuring a menu of services, a review feed from recent guests, a find-your-stylist system that lets users search for team members by job title and experience, and book online feature. Additionally, each team member has their own page where they share educational history, specialties, a short bio and a link to their personal Instagram pages.

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SALON TODAY RECOMMENDS: Salon Success Stories—Referrals, Retail, Online Booking and Hiring

Elizabeth Jakaitis | December 9, 2016

Salon ownership is about innovation; implementing new methods that will grow business and client satisfaction is key. At SALON TODAY, we're always on the lookout for accounts from salon owners on ways that they have made their business more efficient and profitable. Here are a collection of success stories gathered by Aveda Means Business which outline paths to gaining referrals, growing retail sales, implementing online booking and hiring smart.

Management Practices
Management Practices

How to Write A Business Plan

September 29, 2016

In addition to being necessary for securing a business loan, a business plan also provides the outline you’ll need to operate (or improve) your business and to provide a long-term game plan. Here we provide a template and break down each component of a strong business plan.

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