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Management Practices

STAMP 2016: Salon Del Sol's Website

Stacey Soble | September 2, 2016 | 7:46 PM

sdssalon.com
Salon Del Sol
Richmond, Virginia
Owner:
Bob Latham

With six locations all with unique clientele, Latham worked with Imaginal Marketing Group to create a website that made it easy for new and loyal guests to find the information they are seeking. The site lets a first-time user select one of its locations, then remembers their selection so it’s pre-set the next time they visit. Each location has its own section, featuring a menu of services, a review feed from recent guests, a find-your-stylist system that lets users search for team members by job title and experience, and book online feature. Additionally, each team member has their own page where they share educational history, specialties, a short bio and a link to their personal Instagram pages.

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