Close
Management Practices

STAMP 2016: Blo's Print Ad

Stacey Soble | September 2, 2016 | 10:53 AM

Shhhhh…
Blo
Raleigh, North Carolina
Owner:
Bryan Nunes

Because Blo is located close to the airport, it is surrounded by several hotels, many with a shuttle service that delivers to the salon’s shopping center.

“We created this ad to be placed in the in-room guides of local hotels to appeal to the business traveler who needed a last-minute service before a big meeting in Research Triangle Park,” Nunes says. “And it worked. There’s not a week that goes by that a hotel shuttle doesn’t drop someone off at Blo.”

Facebook Comments

More from Management Practices

Management Practices
Management Practices

SALON TODAY RECOMMENDS: 5 Articles on Solving Struggles in Retailing, Retention, Legislation and More

Elizabeth Jakaitis | June 16, 2017

Being a salon owner means managing the education of stylists, retention of staff, progress of profits and more. Inevitably, there are land mines in all of these areas and the path to success is not always clear. We've explored the Aveda Means Business blog and found stories of several salon owners who think outside the box to find solutions to common small-business struggles. Read about the areas where their businesses struggled and what they did to implement systems that work.

SALON TODAY RECOMMENDS: Salon Success Stories—Referrals, Retail, Online Booking and Hiring

Elizabeth Jakaitis | June 1, 2017

Salon ownership is about innovation; implementing new methods that will grow business and client satisfaction is key. At SALON TODAY, we're always on the lookout for accounts from salon owners on ways that they have made their business more efficient and profitable. Here are a collection of success stories gathered by Aveda Means Business which outline paths to gaining referrals, growing retail sales, implementing online booking and hiring smart.

Load More