Close
Management Practices

STAMP 2015: The Black Cat's Guerilla Marketing Campaign

Stacey Soble | September 8, 2015 | 8:55 PM

Cherish a Moment
The Black Cat Salon and Spa
Kailua, Hawaii
Owned by: Katy Gassaway and Jentry Petzold

When the Black Cat first opened its doors, the owners would leave business cards with some of their favorite quotes wherever they went—“We called them love bombs,” Katy Gassaway says.

As the business grew, the love bombs faded and were forgotten until this past year. “Not only did we revive the love bombs with newly designed business cards, but we added what we call live love bombs where team members make cardboard signs with words of gratitude and positivity and hold them at the island’s busiest intersections during rush hour,” Gassaway explains.

Some of the salon’s guests recognize them, while others honk and wave, and Gassaway counts it a success if they made even one person’s day.

“We take lots of pictures, of course, which we share on social media, and several have gone viral as guests share them and talk about how much they love the good vibes of our salon,” she says. “It’s a fun way to bond as a team, increase brand awareness and create social media buzz.”
 

Facebook Comments

More from Management Practices

Management Practices
Management Practices

SALON TODAY RECOMMENDS: 5 Articles on Solving Struggles in Retailing, Retention, Legislation and More

Elizabeth Jakaitis | June 16, 2017

Being a salon owner means managing the education of stylists, retention of staff, progress of profits and more. Inevitably, there are land mines in all of these areas and the path to success is not always clear. We've explored the Aveda Means Business blog and found stories of several salon owners who think outside the box to find solutions to common small-business struggles. Read about the areas where their businesses struggled and what they did to implement systems that work.

SALON TODAY RECOMMENDS: Salon Success Stories—Referrals, Retail, Online Booking and Hiring

Elizabeth Jakaitis | June 1, 2017

Salon ownership is about innovation; implementing new methods that will grow business and client satisfaction is key. At SALON TODAY, we're always on the lookout for accounts from salon owners on ways that they have made their business more efficient and profitable. Here are a collection of success stories gathered by Aveda Means Business which outline paths to gaining referrals, growing retail sales, implementing online booking and hiring smart.

Load More