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STAMP 2015: Inspire Greatness' Social Media Campaign

Stacey Soble | September 8, 2015 | 4:27 PM

Story of the Week
Inspire Greatness Aveda Institutes
Denver, Colorado; Tucson, Arizona; Provo, Utah; Phoenix, Arizona
Owned by: Dale LeMonds

After attending John DeJulius’ Secret Service Summit in the fall of 2014, LeMonds was inspired to influence a cultural shift within his institutes by placing a daily focus on the excellent customer-service stories that team members had to share.

“Adding to the end-of-day recap email from each department, the campus directors tasked team members to include a story from their day that exemplified our mission of ‘Inspire Greatness,’” says Anne Skubis, marketing director. “At first, the stories were simple and expected, but as the team caught on, amazing stories started to emerge, and then the culture shifted—as we focused on the exceptional, more exceptional began to emerge.”

The directors took to social media to share the most heart-warming stories, utilizing the hashtag #InspireGreatnessSOTW.

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