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Management Practices

2013 STAMP Promotional Campaign Winner: Zena Salon Spa

Stacey Soble | September 2, 2013 | 7:28 PM

The TV Sign
Zena Salon Spa
Richmond, Texas
Owned by: Amira Zaghmouth

Zaghmouth didn’t want an ordinary sign behind the front desk. “Although we’re a cozy salon, we still wanted to be up to date,” she says.
Now with an in-wall television connected to Apple TV, the salon is able to display any slide show it creates from photos of the team to products the salon is currently promoting. “We can also display before and after photos of clients, play a video of a fashion show or product commercial or post a happy birthday greeting to a guest who is coming in,” says Zaghmouth. “The TV sign is so versatile, and we are finding guests inquire about the products they see featured or ask more questions about haircolor when a model runway show is featured.”

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