Schwarzkopf Welcomes KIM VO as BLONDME Ambassador

By Anne Moratto | 04/24/2012 2:27:00 PM

 

Perfect blonde is the holy grail of hairdressing for both salons and their customers. “BLONDE” is a big business, generating over one billion Google search results. And with that big business we introduce a big name: Kim Vō. click image to zoom

 Welcome, Kim Vō, master colorist to Hollywood’s most elite and the new Ambassador to Schwarzkopf Professional’s latest innovation, BLONDME. Hailed by Vogue as “the best blonder in the business”, Vō is one of the most sought after color experts in the world. With celebrity clients ranging from Kate Hudson and Katherine Heigl to Britney Spears and Dakota Fanning, as well as hundreds of magazine articles and TV shows featuring his expertise and warm, charismatic personality—such as “Extreme Makeover” on ABC, “Daily 10” on E! Entertainment and his hit show “Shear Genius” on Bravo, Vō is a creative visionary and inspirational leader who is amongst the beauty industry’s most recognized personalities.

  click image to zoom Did you know that one in four women in North America is BLONDE?

Now BLONDME blondes are smarter than ever with a clever range of ready to mix shades and intelligent polymers that lock in pigments for lasting luminous colour. With up to 60% of colour business driven by blonde it’s essential to offer easy, reliable shades with countless creative opportunities. BLONDME colour range now offers:

 -       An easy to use two component mixing process.

-       Ready-to-use lifting, white blending and toning in a palette of shades that include Ice, Sand, Steelblue, Caramel, Strawberry and Lilac.

-       Longer lasting toners & increased tone intensity thanks to BLONDME POLYMER TONE SUPPORT which protects pigments during rinsing and shampooing and leads to longer lasting, beautiful blonde.

-       Improved white blending performance.

 Every blonde needs tender loving care and now BLONDME care is categorized in super simple ranges to speak straight to the heart of blonde. Each range is blended with Keralumière Infusion for deep care and illuminating shine.

 BLONDME is the only 360° range of colour, care and styling for real blonde solutions that create Supreme Blonde Hair Quality. So just say BLONDME and growing your business has never been easier.

For more information, www.schwarzkopf-professional.com


 

 

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ABOUT THE AUTHOR: Anne Moratto

Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA, and is MODERN SALON’s West Coast Beauty and Special Markets Editor. She can be reached at amoratto@vancepublishing.com

 


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