Leverage these trends that define
the 2010 marketplace to get the
most from your service menu and
to shape recommendations for
worst of the recession is over has consumers
beginning to anticipate more prosperous times.
Reflecting the gradual and spotty nature of the
recovery, theyâre moving forward slowly and thinking
through their purchases, but they are buying.
to fashion design is taking age out of the equation.
Individual taste and needs are driving marketplace
behavior; consumers will not heed warnings that
something is âtoo oldâ or âtoo youngâ for them.
the wait to todayâs consumers. Through online
âstatus updatesâ and texting, theyâve grown accustomed
to immediate communication, information and
consumers no longer use their wish list as
justification for spending; multifunctional products and
services that deliver tangible benefits will be in high
demand. Luxury is still in play when itâs viewed to have
value, but this year you wonât see much indulgence or
express all facets of their look and personality.
They thirst for information in how to transform themselves
back and forth from day to evening, blonde to
brunette, long to short.
unemployment, plummeting property values and
earthquakes in Haiti and Chile, consumers are
sensitive to the misfortunes of others. They expect
profitable companies to incorporate giving and
community service into the everyday fabric of doing
for them to do their part in preserving the
earthâs resources. All things being equal, they will
choose environmentally friendly products and
interest. People like to be seen as sophisticated;
they want access to culture and crave to be among
the first to learn whatâs hot in the music and fashion
of the street.
Delighting clients with new service options and revolutionary products
will give you a competitive edge and land you on top of one more trend
that will continue to dominate: the online buzz. Social networking sites
and online customer reviews give the traditional word-of-mouth an
instant, viral shot of adrenaline that reaches far beyond your community.
Use your own Facebook or Twitter accounts to let them know of new
service opportunities and to share good feedback. Itâs your clients who
will be the final arbiters in determining your reputation. Make sure theyâre
tweeting with a smiley face.
in the same series:
Services = More $ (Introduction)
Services = More $ (Quick & Custom Color Boost)
Services = More $ (Ultimate Conditioning)
Services = More $ (One-Step Hi-Lift Blonding)
Services = More $ (Smooth Styling Add-On)
Services = More $ (Gentler, Long Lasting Demi)
Services = More $ (Simple Waxing Solution)
Services = More $ (Trend Alert)