As part of PBA Beauty Week, held in cooperation with Cosmoprof North America, this year’s PBA Symposium brings together leaders from all sections of the beauty industry for an unprecedented opportunity to explore complex consumer trends every professional needs to know to stay ahead in today's competitive, retail-driven market. To support salons in reevaluating retail and meeting the expectations of consumers, PBA and the PBA Foundation will release its landmark study, Business of Beauty: Maximize Your Profitability.
A first-of-its-kind, comprehensive study on the future of beauty retailing and the contemporary beauty consumer, the B.O.B. study not only debunks the notion that stylists do not like to recommend products (they actually do, they just want more training), it also provides best practices on retailing from some of the top salons in the country.
While the study will become available for purchase during PBA Beauty Week at a special price of $195, it is the insight presented at PBA Symposium from leading members of the industry that will help the findings “come to life.” In addition to a number of breakout sessions, the two General Sessions on Sunday, July 19, and Monday, July 20, from 7:30am – 9:45am (both include breakfast) should not be missed.
Sunday’s session will be presented by Neil Stern of McMillan Doolittle, who will formally release the findings, explore the implications, and highlight ways salons can improve to meet the needs of consumers. Monday’s session will be facilitated by both Stern and Lou Carbone, President of Experience Engineering, and will include a panel of leading industry experts discussing their views on the study’s results, the future of retail, and the best practices they believe can help salons and spas prosper. Panelists include: Dawn Blackstone, VP Marketing for Dermalogica; Bennie Pollard of Bennie and Friends; Norma Knudsen, Executive Vice President Merchandising for Regis Corporation; Reuben Carranza, Director of Professional Salon for Proctor & Gamble; Bonnie Conte, Co-Owner of Avalon Salon; Jennifer Lynn of the Mandarin Oriental and Las Vegas Spa Association; Steven Brooks, Owner of Diva Salon; and Carolyn Bojanowski of Sephora. For additional information on PBA Beauty Week, please visit www.probeauty.org/beautyweek.
Business of Beauty: Maximize Your Profitability will be released at PBA Symposium and is available for $195 (regardless of PBA membership) during PBA Beauty Week. Thereafter, it will be $295 for PBA members and $595 for non- members. The study is formatted for ease of use and to allow information to be disseminated to members of your team for training. To reserve your copy, please contact PBA at 800.468.2274.